Yieldbird Programmatic Blog
How to Acquire Premium Demand for Your Inventory (PART 2)
Taking good care of the product, most popular Viewability boosters, Ad Layout improvements and quality of the content – that’s what …
Ad Tech &Programmatic Newsletter – June 18th 2021
Welcome to this week’s edition of The Yieldbird Digest. The ramifications of France’s decision on the Google antitrust settlement looks set …
How to Acquire Premium Demand for Your Inventory (PART 1)
The future of online media has become more about quality and safety. Advertisers are changing their buying strategies, taking into account …
Ad Tech &Programmatic Newsletter – June 11th 2021
Welcome to this week’s edition of The Yieldbird Digest. Last week the world of AdTech resembled a series of military manoeuvres …
Emerging Formats in Programmatic Advertising
Technology and user behaviour are presenting us with new opportunities to reach recipients via different types of ad formats, whereas digitalization …
Yieldbird – Behind the Scenes of the AdTech Company
At Yieldbird, we look to help our clients to optimize their Programmatic revenues and manage their advertising space on the Internet. …
Praca w Yieldbird – za kulisami firmy AdTech
W Yieldbird pomagamy naszym klientom optymalizować przychody z reklamy programmatic oraz zarządzać przestrzenią reklamową w Internecie. Ale kto dokładnie za tym …
Programmatic How-To: Assessing Your Inventory Quality
A high quality website will attract not only users but also Advertisers, who will be willing to pay for your advertising …
Will Header Bidding come out on top in the cookieless future thanks to Prebid.org’s User ID module?
Publishers, Advertisers, SSPs and all other kinds of Ad Tech companies have been looking for an alternative solution to third-party cookies …
Top Sources for Honing Your Programmatic Monetization Skills in 2021
It has long been believed that it takes 21 days to either break a habit or form a good one. So …
How to Increase the Auction Pressure Being a Digital Publisher?
In the previous article, we analysed the factors that determine the final ad impression price in the Programmatic model. We also …
Jak zwiększyć presję aukcyjną? Porady dla wydawców internetowych
W poprzednim artykule przeanalizowaliśmy czynniki, które określają ostateczną cenę wyświetlenia reklamy w modelu programmatic. Podkreśliliśmy również, że wydawcy internetowi mogą podnieść …
Core Web Vitals 2021: Getting Prepared
Originally posted Feb 24th, 2021. Search engines in 2021 will continue to be one of the most important traffic sources for …
Programmatic Pricing: Determinants of the Final Price of Ad Impression
Every commodity has its sellable price. Looking at Programmatic Advertising from the perspective of Publishers and pricing, the commodities they sell …
![Top Supply-Side Platforms (SSPs) for Digital Publishers [2021 UPDATE]](https://content.yieldbird.com/wp-content/uploads/2021/04/yieldbird-top-suply-side-platforms-for-publishers-2021-270x200.png)
Top Supply-Side Platforms (SSPs) for Digital Publishers [2021 UPDATE]
There are several Supply-Side Platforms on the market that publishers can choose from. Each works slightly differently, uses different optimization methods, …