Yieldbird Programmatic Blog
How Multiple Customer Management Is Set To Replace Scaled Partnerships
Google has officially announced that its Scaled Partner Management (SPM) program will be replaced by a Multiple Customer Management (MCM) module …
Underestimated, Yet Powerful Driver of Website Monetization
As the Website Monetization ecosystem grows in complexity, so do the setups of Publishers. This means that more aspects need to …
One Year With COVID-19: Programmatic’s Performance Prior To And During The Course Of The Pandemic
Last year was certainly a year that will go down in the annals history. The crisis that rocked the world was …
User Tracking: Google Won’t Support Alternative Solutions to 3rd Party Cookies
Google announced that after the removal of 3rd-party cookies in Chrome, they won’t allow any kind of user tracking. What does …
Why Server-To-Server Will Be the Future of Header Bidding Once 3rd Party Cookies Are Blocked on Google Chrome?
Since the concept of Header Bidding was created, Publishers have often been forced to choose between higher yield and better user …
Polish Independent Media Suspend News Coverage as a Protest Against a Tax on Advertising
The Polish government announced plans to tax media advertisement as a source of funds to combat the effects of the pandemic. …
How to Balance Display Ad Formats and User Experience: Dos & Don’ts
Adblocking technologies have changed the industry’s approach to online advertising. For many ad formats, their time has passed. As user awareness …
What Is FLoC And Why Google Chose It To Replace Third-Party Cookies
On Monday, January 25th, Google announced that third-party cookies within Chrome Browser will be replaced by Federated Learning of Cohorts – …
Direct Sales vs Open Market: How and Why These Two Sales Strategies Should Be Aligned
Having worked on both the buy-side and sell-side of the Programmatic ecosystem, I was involved in buying impressions and selling them; …
Yieldbird in 2020: Challenges and Achievements
Starting 2021, we feel ready to take on the new business challenges that this year brings. This is due to the …
Google’s Two-Click Penalty: What is it & How to Fix it?
It appears unexpectedly, without prior notifications, and can significantly reduce the results of high-earning ad units for an undefined period of …
What Can We Expect in 2021 for Digital Advertising and Programmatic?
To paraphrase Poland’s Nobel Prize winner for literature, Henryk Sienkiewicz, 2020 was a strange year in which “various signs in heaven …
UAM vs TAM – All You Need to Know
If you are interested in Header Bidding solutions, you are almost certainly aware of the increasing role and importance of Amazon …
How to Avoid Clawbacks and Bans from Google?
In these difficult times, no Publisher wants to suffer from additional clawbacks; or indeed any potential demand decrease or limitation arising …
Top 5 Ads Violations Publishers Commit & How to Avoid Them
For digital Publishers who use AdSense and AdExchange demand, adhering to Google policies is a “to be or not to be” …