Yieldbird Programmatic Blog
Which Are The Most Popular 3rd Party Cookie Alternatives?
The modern Web is strongly dependent on all kinds of cookies: a statement that is both true and obvious, and one …
5 Last-Minute Tips for Increasing Black Friday Programmatic Revenue in 2020
One of the biggest shopping days of the year, Black Friday is nearly a week away. But as we are living …
Apple’s IDFA – Why It Is So Important?
For Tech Giants trust is everything; and yet in recent years they have found themselves being called before legislative bodies like …
Google Ad Manager vs Google Ad Manager 360 – Everything You Need to Know
Google Ad Manager (formerly DoubleClick For Publisher), undisputedly has a commanding lead among Publishers’ top ad tech partners, with over 80% …
Why Page Latency Impacts Google Ads Clicks?
There’s no denying that a successful Publisher needs to put user experience on the same pedestal as revenue streams. Relevant users …
Programmatic Advertising – the Future of Marketing and PR
The pandemic has had a profound influence on many business activities, and Marketing and PR are no exception. All professionals are …
How Google Adsense Works with WordPress?
Contextual advertising historically has been one of the most widely used ways of traffic monetization. In spite of the fact that …
What is Google Ad Placement Policy?
According to Google’s search engine and its recommended definitions from the Oxford Dictionary, the word Policy is a “course or principle …
The Valuation of Programmatic Inventory: Pricing in GAM
Pricing in the Digital Advertising industry is important because it relates to the proper pricing of advertising space; depending, that is, …
What is Dynamic Creative Optimization (DCO)?
I think we all agree that there is nothing better than getting something that fits us or suits us perfectly, or …
Publishers Can No Longer Use the “House” Line Item to Implement Additional Demand Sources with SSPs or AdSense
On 1 May 2020 Google introduced a number of changes relating to line items; the most important of which is that …
PrebidGenius: Artificial Intelligence for Revenue Optimisation in Header Bidding
Nearly 200% – This is the Header Bidding revenue boost, achieved by PrebidGenius for 1 domain, which resulted in a 30% …
The Role of Psychology in the Workplace During Pandemic
The current situation caused by Covid 19 has changed our perception of everyday life; and brought about unparalleled levels of stress. …
In-House vs. Outsourced Header Bidding: Key Factors to Evaluate
Header Bidding is a vital part of advertising revenue for most Publishers. Depending on the geography or type of content, having …
Increasing Advertising Revenue: a Checklist for Increasing Profits
Each Publisher faces the same dilemma at some point – OK, I already have a server, I have Ad Exchange / …