Yieldbird Programmatic Blog
The Impact on Publishers of Google Joining TCF v.2.0
Google has announced that it will participate in the IAB Europe Transparency & Consent Framework v2.0, and will comply with its …
Rethinking Digital Ad Operations. To Keep In-House or Outsource?
Advertising Operations are one of the most critical roles for every Digital Publishing company. Such operations are peopled with experts in …
Impact of COVID-19 Pandemic on Prices in Digital Advertising
The time of the COVID-19 pandemic has been, and continues to be, a difficult period for each one of us. A …
How Artificial Intelligence Powers Digital Ad Sales
Artificial intelligence remains one of the most frequently mentioned concepts of the 21st century. Every company dealing in the technology business …
Contextual Advertising 2.0 – the Future of Programmatic
The Programmatic and Adtech industries often have to adapt to changes that result from the decisions of big market players (like …
Does User Geographic Location Facilitate Floor Price Differentiation?
Geographic location is a relatively easy and natural way of segmenting your target audience, since advertising campaigns often target specific user …
How to Utilise Event-Level Data so as to Better Understand the Demand Side and Price Your Inventory More Efficiently?
All Publishers using Google Ad Manager can access the reporting tools in order to gain insights about their inventory’s performance. It …
The 5G Impact on Programmatic Advertising
For over a decade, network designers have been working on 5G, which is slowly becoming a reality, and which looks set …
Which Type of Header Bidding Solution Is Best for Your Business?
The Ad Tech industry provides Publishers with many options for leveraging the benefits of Header Bidding technology. In previous articles we …
Which Ad Formats Deliver the Best Results for Specific Publishers?
There are a lot of websites as well as ad formats. With such a wide range of options, it is sometimes …
Measuring the Delivery and Effectiveness of Programmatic Campaigns
As we all know, one of the main issues with buying ads is trying to find out which half of the …
Price Genius: An Automatic Price Optimization System for Online Publishers
Revenue Optimization ensures inventory is neither over-priced nor under-priced. If you keep prices too low, buyers will understand that there is …
The Impact of First Price Auction on Open Bidding
After the introduction of the First Price model auction, EBDA revenue was reduced with a parallel rate increase. This was due …
In-house vs. Third-Party: Which Type of Header Bidding Solution Is Best for Your Business?
In the first part of our Header Bidding comparison cycle, we covered the main differences between Client Side and Server-Side Header-Bidding …
“Routine” Lessons Arising From a Time of Crisis and Change
In life, not everything can be planned, or goes according to plan. The same applies to the business world. Many companies …