Yieldbird Programmatic Blog
Client-side vs. Server-side: Which Type of Header Bidding Solution Is the Best for Your Business?
Header Bidding technology is pretty ubiquitous these days, and it is not such a hot topic as it was 3 to …
The New Era of Home Office During the COVID-19 Pandemic
Currently the whole world is having to come to terms with the realities of the COVID-19 pandemic, which has not only …
Is Header Bidding a Good Fit for Your Programmatic Monetization Setup?
The global downturn caused by the COVID-19 outbreak can represent an opportunity for Digital Publishers to undertake a review of their …
Addressing the Issue of Transparency in Header Bidding
In spite of the COVID-19 crisis, the Digital Advertising market is expected to record high growth between now and 2023. One …
Does Initial Ads Outperform Other Placements?
When designing an ad layout, our team often looks to come up with innovative solutions that complement Publisher websites and content. …
A New Era for Publishers Without Third-Party Cookies
Undoubtedly we live in a data-driven world where collecting information about users is normal practice. Nevertheless, 2018 showed us that not …
How Are Online Publishers Coping with the Coronavirus Pandemic?
The world is currently coming to terms with a very difficult reality while preparing for an unpredictable future. I refer to …
The Optimisation of the AdOps Operation
The Ad Tech industry is constantly evolving and AdOps professionals have to keep pace with this change. There are many everyday …
Takeaways From the ATS Stockholm
There are two types of ad tech conferences: those where the self-promo layer is so thick that the value for attendees …
Publisher Condition During the COVID-19 Crisis (Update 05/06/2020)
The COVID-19 outbreak is causing a lot of turbulence in present times. Economies and societies are experiencing a tremendous crisis that …
Dynamic Monetization 2.0 in Adfox. Increasing Revenue from Monetization with ADX Demand
Depending on the strategy adopted and the resources available, Publishers, with the aim of maximizing revenues, will always look for new …
How Is the Coronavirus Affecting the Business Strategies of Publishers and Advertisers?
Crisis situations such as the current global threat of the coronavirus epidemic are affecting many industries in the world economy, which …
Did the Super Bowl Increase Programmatic Revenue?
The NFL’s Super Bowl Sunday is the most important sporting calendar event in the United States. During half-time, iconic musical performances …
What Exactly Is CCPA – California Consumer Privacy Act?
For several years now, efforts have focused on protecting Internet users and their data, and today data protection is widely perceived …
Programmatic Sales Models
Programmatic has helped the entire industry to move beyond low-quality inventory channels. Indeed, rapid expansion has allowed Programmatic to forge onwards …