Let’s Talk about Advertising in the Programmatic Era

We share our thoughts and observations about programmatic, advertising, and online publishing. Why our perspective may be important for you? We are professionals in monetizing websites and working out higher yield through programmatic tools. We collaborate with a number of publishers around the world and we have seen a lot. Why not share some best practices? After all, sharing is caring, isn’t it?

“The school is coming” – probably Ned Stark, one of the main characters of “Game of Thrones” series, would say if he were a digital publisher. At the end of August, it’s not time to think about winter yet, but to be ready for a new “back to business” season. We thought the same. And because the last months were extremely interesting at Yieldbird, we have thought not only us can turn to good account lessons we took during the last hot months.

2 reasons for programmatic and publisher-centric blog

Two major things made us think so and decide to run a blog.

First, we have been heavily scaling up cooperation with medium-sized and large publishers worldwide during the last months. In that time, our Publisher Managers, dedicated to various websites, have made numerous observations about differences and similarities among them: their approach to business, the value of programmatic in their earnings structure, and the daily problems they have to cope with (e.g., in Latin America Rubicon Project is an unbeaten leader as an automated advertising platform and exclusive agreements are something common; on the other hand in most of Europe, mainly Western and Northern, the most popular among publishers is DoubleClick AdExchange by Google; exclusive agreements with one Ad Tech technology provider is something rare, however, we know European countries, where it is not so unique).

We know publishers inside out because we talk to them daily. Even our Yieldbird office is located in a publisher’s one. We are part of AGORA SA – one of the biggest media groups in Central and Eastern Europe with a wide title portfolio.

Second, the summer of 2016 was very interesting for online publishers, thus – for Yieldbird. Two major sports events, the UEFA Euro championship in France and the Olympic Games in Brazil, smoothed the usual summer low season in digital advertising. After all, the UEFA championship is no longer a regional sport summit but something followed by millions of non-Europeans (btw. checks some facts & figures about digital advertising regarding UEFA Euro in India and Olympic Games in the US). At Yieldbird, we could observe some sports and/or news publishers’ statistics skyrocketing. And so did their revenue – that’s something normal. The more ad impressions, the higher the profit. But for us, as a yield optimizer, that was a perfect chance to uplift the revenue of some publishers much more – even 300% more from every bid.

Ad imps. in summer months by one of the publishers, Yieldbird works for. Multiply it with the higher price of each advertisers’ bid to imagine the revenue for the publisher.

>>> You can have higher revenue too. Just let’s talk!

How will publishers benefit?

Why not turn it into a good account?  Especially new sports events are coming. The Champions League has just begun, and the Paralympic Games start on Sept. 7th

Of course, a publisher cannot live by sport alone. We will discuss chances, risks, tips for getting higher revenue and everything that may help you run a successful website. Listening to the best practices in the online publishing industry has not harmed anyone but has helped many.

So are you interested in widening your programmatic horizons, or do you just want to get a higher yield as a publisher? Stay tuned and subscribe to our newsletter!