Allani.pl (part of Domodi Group) is one of the biggest fashion e-commerce in Poland, enabling its online visitors to buy thousands of products online. At the same time, it supports brands and manufacturers in improving recognition among potential customers. Thanks to various traffic sources Allani can reach a very wide spectrum of users which generates over 30mln page views monthly.

Allani.pl is a marketplace, and the company’s main revenue source comes from brands promoting their items on to the site’s traffic. Considering this advertising must not be not intrusive, as it cannot have a negative impact on the user’s on-site behavior. This would otherwise result in big limitations regarding the addition of new ad units, or the listing of more distracting products.

To improve the existing ad units and achieve the best possible results, we have recommended two simple improvements in one of the desktop placements of Allani.pl. This resulted in an instant increase in time on screen, ad requests and CTR levels. It allowed the publisher to increase the page RPM level by more than 100% with little work, and had no extra placements or a negative impact on user experience