Instalki.pl is a website that collects the popular and useful computer programs. Portal has been operating since 2004 and has been at the forefront of Polish software sites for years. It deals with the provision of widely understood software and games as well as computer-related journalism. The resources of the website include both free software (Openware) and test applications with a test license (Trial or Shareware). The website is visited by over 1.3 million users a month.

The previous monetization partner left behind a very inconsistent monetization strategy in which ad units on the site were duplicated. Now, the whole ad structure required optimization. The publisher was looking to implement a more beneficial solution to earn more from each ad impression.

Together with the publisher, we worked closely for a couple of weeks on the performance improvement of several ad units that we added to the setup. The publisher, also based on our recommendation, cleaned up the source code which increased the page speed and decreased the loading time of ads. Yieldbird has been our key partner in improving and optimizing our site’s performance. I would recommend them to all publishers looking to increase their ad revenue.