Meczyki.pl is one of the biggest sporting websites in Poland with most of the traffic generated by the news and live results. It achieves over 40 million page views monthly mostly from users in Poland, the UK, and Germany. It’s recognized on the market, but due to the lack of a sales team was not strongly present in the big brand media.

The publisher had many ad placements that were inefficient. The top-performing ad unit had a low VA and there was limited demand. The overall advertising setup was pretty narrow and the big pressure for Adx was not high enough to result in an optimal fillrate and revenue turnaround.

We performed a UX overhaul and ad architecture analysis which resulted in a set of layout improvement recommendations that were later implemented by the publisher. On top of this, we also implemented 7 additional demand sources including EBDA and locally recognized SSP platforms.