Realmadryt.pl is Real’s largest Polish fan portal with over 500 000 unique users visiting the site every month. It has operated for over 20 years and is highly valued for its great coverage of all club-related matters. The site also enjoys a reputation for the high quality of its published materials. The Realmadryt.pl team has further developmental plans, including podcasts and other forms of content.

Due to the absence of a mobile or responsive version and its relatively narrow demand structure, website advertising revenue was failing to reflect the potential that inventory offers. Considering that the Realmadryt.pl team had always wanted to focus on the creation of a new site version; and then to deliver high-quality content, they decided to outsource Programmatic Management. Yieldbird’s vast PMP management and pricing experience was the main reason why Realmadryt.pl bet on us.

Considering that open market prices were not reflecting inventory quality, we began with an adjustment of the floor prices to meet competitive levels, which brought Publisher improvements in terms of eCPM levels. As a next step, we introduced additional demand sources to increase auction pressure and provide higher coverage for the remnant inventory. Last but not least, we looked to improve ad unit quality by implementing additional technical solutions, which allowed us to achieve even higher prices from buyers.