Sözcü is a popular Turkish daily newspaper first published in 2007 and distributed nationwide. As of June 2018, it is one of the top-selling newspapers in Turkey, with around 300,000 copies sold daily, and millions of website page views.

In terms of the scale of the programmatic market, Turkey is one of the biggest country in Europe with top sites that generating billions of ad requests monthly both from internal and external traffic. Unfortunately, demand for those impressions is not equally high, especially in terms of users from outside Turkey. To ensure the continued growth of their programmatic business Sözcü was looking for a partner who will create additional competition for every impression, and help to monetize a vast amount of their international traffic.

To deliver best possible results we leveraged our team of experts dedicated to international traffic monetization both from the technology and sales perspective. Yieldbird provided Sözcü with access to multiple programmatic demand partners and increased bid competition on its international inventory. Sözcü saw immediate results. Double-digit improvement in fill rate and revenue above levels previously achieved.