Vinted is a marketplace that helps over 25 million users around the world sell, buy, and swap second-hand wardrobe items. Its team represents different countries and cultural backgrounds. Vinted’s offices are based in Vilnius, Berlin, Warsaw, and Prague what help them operate in 12 markets: Spain, France, Luxembourg, Belgium, the Netherlands, Germany, Austria, the Czech Republic, Poland, Lithuania, the UK, and the USA.

Finding resources to manage the advertising sales process can be difficult, especially if the person who is responsible for the project creates a unique ecosystem and then leave the company. This was Vinted situation along with the fact that after GDPR introduction price and quality management over publisher inventory required evaluation and proper adjustment.

We have started our cooperation with Yield Review which resulted in a list of required improvements. After that, we have assigned dedicated Ad Ops and Analyst to implement the most urgent recommendations and manage day to day granular floor price strategy for specific markets along with campaign trafficking and optimization, PMP troubleshooting and new demand sources implementation.