Integration of GeoEdge Solutions in Yieldbird Platform to Benefit Publishers And Their Audiences
We are happy announce that we’ve successfully integrated GeoEdge; a global provider of holistic ad quality and malvertising solutions into our platform. Since the widespread adoption of programmatic advertising, publishers have often had to choose between higher yield and a more satisfying …
Yieldbird – Behind the Scenes of an AdTech Company – part II
In the first part of the Behind the Scenes post, we discussed the activities of the Growth, Customer Success and Customer Performance departments, whereas here we look at Technology & Data Science, Product Management and Product Strategy. Technology & Data Science consists …
AdExchanger Has Named Yieldbird Its Programmatic Power Player 2021
Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And now Yieldbird may boast the title of a Programmatic Power Player 2021. The second edition of the Programmatic Power Players list provides …
How an Adtech Company May Succeed in a Hybrid Workplace?
With the many advantageous aspects of a hybrid workplace and work culture, the biggest challenge that remains is keeping effective communication going between people working in the office and those who are working remotely. Key challenge of a hybrid workplace Taking a …
Yieldbird – Behind the Scenes of the AdTech Company
At Yieldbird, we look to help our clients to optimize their Programmatic revenues and manage their advertising space on the Internet. But how do we set about achieving these optimizations? How do customers reach us? Who is responsible for delivery, results, negotiations, …
Praca w Yieldbird – za kulisami firmy AdTech
W Yieldbird pomagamy naszym klientom optymalizować przychody z reklamy programmatic oraz zarządzać przestrzenią reklamową w Internecie. Ale kto dokładnie za tym stoi? Jak praca w Yieldbird wygląda od środka? W jaki sposób trafiają do nas wydawcy, kto się nimi zajmuje? Kto odpowiada …
Yieldbird in 2020: Challenges and Achievements
Starting 2021, we feel ready to take on the new business challenges that this year brings. This is due to the fact that the previous year was for us – despite the global situation – a year of development, change and recognition. …
“Routine” Lessons Arising From a Time of Crisis and Change
In life, not everything can be planned, or goes according to plan. The same applies to the business world. Many companies that have so far remained resolutely afloat have begun to falter in the face of the Covid-19 wipe-out. During this time …
The New Era of Home Office During the COVID-19 Pandemic
Currently the whole world is having to come to terms with the realities of the COVID-19 pandemic, which has not only had an impact on economies and businesses, but also on approaches to work. As with many other companies, this situation also …
How Are Online Publishers Coping with the Coronavirus Pandemic?
The world is currently coming to terms with a very difficult reality while preparing for an unpredictable future. I refer to it as the ‘scenario days’. The coronavirus has rapidly spread over the globe, causing chaos not only within the foundations of …