The Optimisation of the AdOps Operation
The Ad Tech industry is constantly evolving and AdOps professionals have to keep pace with this change. There are many everyday tasks which are unique in themselves, therefore we need to possess excellent attention to detail in order to be able to …
Women Power in the Programmatic World
You may think that our Yieldbird team is a strictly male domain. But in this programmatic world, almost half of our Yieldbirders are women – and they rock! We have already introduced you to our Programmatic Direct Team Leader, and now it’s …
Employer Branding Puts Honesty Front And Center
Happy to stay Is your employer ticking all the right boxes? Are you invested in both your position and your company? Does the industry inspire and excite you? Are the perks and benefits life-ameliorating? Are you happy to let job offers slide …
Bartłomiej Baliński – Ad Ops Team Leader Success Story
For a while, we have been trying to introduce to you a little bit more about the specifics of work in Yieldbird. The core of our business is to be a trusted partner of programmatic monetization. Furthermore, we also strive to provide …
WTH Are Google Certified Publishing Partners?
GCPPs is the community of the most trusted Google partners that helps publishers make the most of advertising tech, and thus maximize their revenue potential. To make a long story short: a Google Certified Publishing Partner badge means you are in good …
Robert Larsson’s Success Story
2019 is a special year in Yieldbird’s history as we celebrate our 10th anniversary as a trusted partner in programmatic monetization. Over the years, a few things have changed within Yieldbird. From being founded as an ad network that provided a CPC …
Yieldbird Supports Publishers with Programmatic Audio
The scale of audio campaigns sold in the programmatic model in Poland is very small even though, according to research, nearly 70% of consumers, i.e. more than 20 million people, listen to radio every day, and about 20% of Polish Internet users …
Choosing a Yield Optimization Partner: Best Practices
When looking for a way to maximize revenue from digital inventory optimization, publishers may test both yield-opt technologies and providers. And although we operate in the realm of technology, often it is the suppliers that turn out to be the key to …
Yieldbird Head of Global Communication Success Story!
It’s never easy to make a huge step in your career path and change the industry in which you work. Sometimes somebody starts a career with us without any experience in programmatic advertising and it’s not an obstacle! We can also proudly …
How to Deliver a Topnotch Customer Experience in the Digital Marketing Industry?
The overriding goal of technology companies is to provide reliable products and services. How should Customer Success teams be created and developed in this case? What is the added value of customer management in strictly technological enterprises? As Yieldbird, we provide services …