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Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]
The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running it on their devices. How will this change the way online businesses live? And is …
Pros and Cons of Managing Advertisement Blocking for Publishers
Publisher’s point of view on ad blocking Advertisement blocking is a must-have for many publishers. For most of them, the reason behind using it, are legal issues. However, not for all. All publishers working with the programmatic model know that one of …
How to Tackle the Ad Blocking Challenge?
This report will help you understand whether this could be the end of ad-funded internet. Why is adblocking software used on a rising scale? Because ads popup, blink, slow down page load times or add to the cost of a mobile data plan …
AdBlock and Paywall – Yieldbird’s Publisher Survey
As the ad tech market smiles and embraces the never-ending progress of tech advances, modifications, and upgrades, knowing your own way around the ad industry is becoming a must. Here at Yieldbird, there is an all too familiar need to stay updated …