How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?
Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem. …
Why Is Ad Refreshing Vital for Digital Publishers?
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating …
How to Choose the Right Supply Side Platform (SSP) for Your Stack?
Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. However, with an array of SSP options available, choosing the right one for your stack can be a daunting task. But don’t …
What Is Supply Side Platform (SSP)?
Gone are the days when human salespeople manually negotiated ad placements and prices for digital ads. The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its …
The Prevention of Ad Fraud
The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, …
Why In-house Programmatic Is Not Always a Good Idea
Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista, programmatic spending worldwide is projected to reach $98 billion by 2021. With such significant investments, …
The Impact of Lazy Auctions on Header Bidding: A/B Testing Results
While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard of Lazy Auctions. As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as …
Google Optimized Pricing: How to Make It Works Better
Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you already aware of that tool and looking for something additional that enhances the results? This in-depth analysis will explore the inner workings …
Benefits of UPRs Management for Publishers to Boost Programmatic Revenue
In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels. UPRs …
Does Prebid Flooring Boost Programmatic Monetization?
In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started using information from Prebid Flooring – a way of sending a minimum floor price via prebid to programmatic advertisers. As it’s not …