Yieldbird Supports Publishers with Programmatic Audio
The scale of audio campaigns sold in the programmatic model in Poland is very small even though, according to research, nearly 70% of consumers, i.e. more than 20 million people, listen to radio every day, and about 20% of Polish Internet users …
Mobile VS Desktop Seasonality
The performance of many websites changes during holidays and weekends and the fluctuations can sometimes be both huge and unexpected. With help from our data science team at Yieldbird, they have gathered data and shared their insights regarding the usage patterns below. …
![What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]](https://content.yieldbird.com/wp-content/uploads/2019/08/0163-UPR22222-01-770x400.png)
What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]
[2021 UPDATE] Along with the transition to the first-price auctioning model back in 2019, Google has changed the inventory pricing management system – which we talked about in this article. To make it easier to manage the Unified Pricing Rules (UPRs), we …
What Are Unified Pricing Rules?
Reports from March this year about the change in the auction model from second-price to first-price introduced by Google met with much excitement among the participants in the online advertising ecosystem. However, what seems to escape the attention of many people is …
Google Ads vs. Programmatic
Although this is probably hard to believe, Google’s AdWords (now known as Google Ads) appeared as early as 2000, which would mean that this ecosystem is already of full legal age. In the beginning, advertisers were given the ability to target ads …
Learn How MittMedia Increased its Revenue Thanks to Server-side Header Bidding
MittMedia implemented a server-side header bidding a year ago. At the end of this article, you will find an interview with Håkan Hamrin, Head of AdTech at MittMedia. He shares valuable insights with us. As most publishers know by now, the header …
One Year After GDPR – What Have We Learned?
May 25, 2018, is one of this century’s most important and controversial dates for online advertising — it was the day when the General Data-Protection Regulation (GDPR) went into effect in the European Union. When the law was adopted in 2016, many …
First-Price Auction Introduction from Yieldbird Perspective
Time flies and First-Price Auction full introduction on Ad Manager is getting closer. It’s important to summarize this change from the perspective of the relations and business between Yieldbird and publishers that we are proud to work for. Our main service is …
First-Price vs. Second-Price Auction – What Are the Main Differences?
The First-Price auction, which will be implemented on the Google Ad Manager level by the end of July 2019, differs a lot from a well-known in the programmatic market Second-Price model. The main difference between these two types lies in a model …
What Is AMP, and Why Is It Crucial for Publishers?
AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. This open-source initiative from Google, with the purpose to protect and maintain the future of the web in order …