Clash of the Giants: PubMatic vs. AdForm
The state of rivalry between PubMatic and AdForm and which platform yields more revenue for publishers. …
Yieldbird Implements Facebook’s Audience Network on Agora Websites
Yieldbird is the first ad-tech company in Poland to implement Facebook’s Audience Network with header bidding technology – all for Agora, one of Poland’s largest publishers. Ads from Facebook’s Audience Network are now displayed on Agora’s mobile sites, all thanks to header …
Clash of the Giants: DoubleClick vs. AppNexus
The state of rivalry between DoubleClick and AppNexus. Which platform yields more revenue for publishers? How big are these giants? Such technological giants as DoubleClick and AppNexus may both successfully provide internet ad services for agencies and marketers. Each time they are discussed, …
What Are eCPM Rates in Europe, North and Latin America…
When buying anything, people always ask the same questions: “How much does it cost?” followed by “Why so much?” The digital advertising ecosystem is no different. Advertisers want to evaluate how well resources are being used for their campaigns, and publishers just …
Header Bidding from Zero
So, you are using multiple SSPs in a waterfall model to get more value from your inventory, and you would like to make your fillrate, revenue, ad latency, and user experience better (yes, at the same time). Don’t you? Well, you should. …
Header Bidding: a Rapid Evolution with its Own Downsides
In the coming months, we will see a shift from browser-side to server-side header bidding. Why? What are the differences between them, and what are the disadvantages of the server-side method? Grzegorz Kubrakiewicz, Head of Technology at Yieldbird, answers these and other …
The Relationships, Stupid! Why Do They Matter More Than Ever Before?
A few months ago I read that meaningful relationship in online advertising matter much more than ever before due to the programmatic shift. To be honest, it sounded like a very general sentence that can be used and reused in various business …
Header Bidding: What, How & Why More Popular Than 09/11 in Google
Header bidding is one of the most talked-about topics in the programmatic field. It seems like nearly every digital advertising conference is dedicated to discussing the latest header bidding trends and techniques. And with good reason – header bidding has quickly become …