How to Use Google Ad Manager 360 Data to Improve Sell-Through Rates
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and a more robust marketing strategy, which causes higher revenue. And it’s possible with Google Ad Manager 360 and the insights the tool …
Integration of GeoEdge Solutions in Yieldbird Platform to Benefit Publishers And Their Audiences
We are happy announce that we’ve successfully integrated GeoEdge; a global provider of holistic ad quality and malvertising solutions into our platform. Since the widespread adoption of programmatic advertising, publishers have often had to choose between higher yield and a more satisfying …
Desktop vs Mobile – Planning Ad Layout for Different Devices
Each device requires different angles when it comes to advertising. It is not only a matter of size but placing and volume as well. So how to plan Ad Layout wisely and in accordance with the best industry standards? In this practical …
Troubleshooting Ad Implementation AdOps Guide – part II
The last time, we dived into some of the lesser-known browser features in order to help us troubleshoot the ad implementation. If you didn’t have a chance to read the first part, I encourage you to do so. You might find some …
TOPICS API – A New Feature to Google’s Privacy Sandbox
After the recently completed FLoC trial and the criticism of this solution by large swathes of the advertising market, developers, and EU lawmakers, Google decided to replace it with Topics API. So how does it work, and what does this change mean …
Internet Without Cookies: What Will Replace Them?
In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. Table of contents OK Google …
Lazy Loading – The Optimization of Webpage Performance
When looking for content, it often happens that a page loads too slowly, or some of its elements load slower than others. Impatient users will often leave such sites straight away without leaving a traffic footprint. Impatient visits mean lost earnings for …
Black Friday & Cyber Week 2021: Last-Minute Prep for Publishers
LOW-HANGING FRUITS FOR BLACK WEEK: OPTIMIZATION, CONTENT STRATEGY & DEALS What started as an American tradition of highly promoted sales on the day after Thanksgiving is now one of the most crucial days for the entire digital marketing industry. Black Friday, followed …
Are You Ready for the NEW First Look Pricing Rules?
Endeavoring to ensure a healthy and sustainable advertising ecosystem, on November 1, changes to the First Look pricing rules, announced by Google earlier this year, came into force. Table of contents First Look pricing rules – an overview What will be the …
Troubleshooting Ad Implementation AdOps Guide – part I
Troubleshooting Ad implementation is one of the most important skills of an Ad Operations Manager. Depending on the level of expertise, the issue at hand, and knowledge of the domain, there will be different approaches to troubleshooting a certain problem; but always …