Core Web Vitals. What You Can (Realistically) Do To Improve Your Scores?
Ever since they were announced in May 2020, followed by their introduction in mid-June 2021 and beyond, Core Web Vitals have remained the buzz-phrase of the moment. Here we offer a comprehensive guide on how to check your vitals, and we consider …
Are Core Web Vitals Really Vital to Your Website Success?
Core Web Vitals are designed by Google for evaluating user experience in the real world. With these metrics, you gain essential information on your website’s performance which can aid score enhancement. They measure the real-world user experience for load time, interactivity and …
Your Ad Serving Setup Guide
In our industry, the generation of revenue is always a motivation to do things better, and a proper Ad Serving setup will always help you to achieve this goal. And so this article will look to explain how you can approach the …
Best Header Bidding Chrome Extensions for Digital Publishers
Websites can either generate a positive or negative impression of a company’s products and goods, and they can also define the brand. Website browsing will remain a fixed feature of consumer activity; and even when it is possible to shop in shops, …
5 Essential Performance Metrics for the Digital Publisher
In the early days, there were metrics for online Publishers such as unique visitors and pageviews, which, to a certain degree, were often coloured by editorial departments. This attention was warranted, however, particularly considering the focus being given to website traffic. However, …
Sudden Drops & Lifts in Programmatic Revenue. The Cheat Sheet.
Sudden lifts might be an unexpected, but pleasant surprise. But what about drops? Random decreases in revenue might hurt your business. So in order to quickly respond to both lifts and drops, it is worth drawing up a list of possible reasons …
Ads.txt Files and the Emergence of sellers.json & Supply Chain
In July last year, the Interactive Advertising Bureau (IAB) launched a new initiative as part of its policy to combat ad fraud. Sellers.json is supposed to work in tandem with ads.txt (Ads from Authorized Digital Sellers) and is an extension of this …
Why Google Delays Cookie Removal – and What Will Happen Next
Yesterday’s news about the postponement till late 2023 of the exclusion of 3rd party cookies in Chrome has led to a collective sigh of relief from all and sundry. Third-Party Cookies: What’s the Status Quo? Google had been due to call time …
How to Acquire Premium Demand for Your Inventory (PART 2)
Taking good care of the product, most popular Viewability boosters, Ad Layout improvements and quality of the content – that’s what we discussed in the first part of this article. Now it’s high time to focus even more on the User Experience, …
How to Acquire Premium Demand for Your Inventory (PART 1)
The future of online media has become more about quality and safety. Advertisers are changing their buying strategies, taking into account a new approach to data security and user experience enhancement. Over the past couple of years, Marketers and Advertisers have become …