Emerging Formats in Programmatic Advertising
Technology and user behaviour are presenting us with new opportunities to reach recipients via different types of ad formats, whereas digitalization is creating new ad monetization opportunities for both Publishers and Advertisers; giving more effective options for reaching particular groups of customers …
Will Header Bidding come out on top in the cookieless future thanks to Prebid.org’s User ID module?
Publishers, Advertisers, SSPs and all other kinds of Ad Tech companies have been looking for an alternative solution to third-party cookies since 2017, when Apple released the first version of its ITP. The process of using cookies was never perfect, and according …
Core Web Vitals 2021: Getting Prepared
Originally posted Feb 24th, 2021. Search engines in 2021 will continue to be one of the most important traffic sources for website owners. Since Google announced that so-called Core Web Vitals will become ranking signals in mid-June*, which means they will affect …
One Year With COVID-19: Programmatic’s Performance Prior To And During The Course Of The Pandemic
Last year was certainly a year that will go down in the annals history. The crisis that rocked the world was unprecedented; and it continues to this day. The economies of most countries are recording GDP declines, with unemployment rising in many …
Why Server-To-Server Will Be the Future of Header Bidding Once 3rd Party Cookies Are Blocked on Google Chrome?
Since the concept of Header Bidding was created, Publishers have often been forced to choose between higher yield and better user experience.Using more SSPs in the wrapper usually meant more money, but also in most of the cases a bigger latency; which …
How to Balance Display Ad Formats and User Experience: Dos & Don’ts
Adblocking technologies have changed the industry’s approach to online advertising. For many ad formats, their time has passed. As user awareness and possibilities have increased, dubious or annoying ads have been understood to drive traffic away and degrade a website’s value. Why …
What Is FLoC And Why Google Chose It To Replace Third-Party Cookies
On Monday, January 25th, Google announced that third-party cookies within Chrome Browser will be replaced by Federated Learning of Cohorts – FLoC or “flock”. Developed as a part of Privacy Sandbox, FLoC offers a way of clustering large groups of people with …
What Can We Expect in 2021 for Digital Advertising and Programmatic?
To paraphrase Poland’s Nobel Prize winner for literature, Henryk Sienkiewicz, 2020 was a strange year in which “various signs in heaven and on the earth heralded some natural disasters and extraordinary events” (With Fire and Sword). I think people all over the …
UAM vs TAM – All You Need to Know
If you are interested in Header Bidding solutions, you are almost certainly aware of the increasing role and importance of Amazon Publisher Services. Here you can find the main differences between two of their products called Unified Ad Marketplace (UAM) and Transparent …
How to Avoid Clawbacks and Bans from Google?
In these difficult times, no Publisher wants to suffer from additional clawbacks; or indeed any potential demand decrease or limitation arising from a policy violation, especially when it may be imposed by such a crucial market player as Google. In order to …