Apple’s IDFA – Why It Is So Important?
For Tech Giants trust is everything; and yet in recent years they have found themselves being called before legislative bodies like the interrogative US Senate Commerce Committee or battling in the court of public opinion, where the CEOs of Facebook, Google or …
Google Ad Manager vs Google Ad Manager 360 – Everything You Need to Know
Google Ad Manager (formerly DoubleClick For Publisher), undisputedly has a commanding lead among Publishers’ top ad tech partners, with over 80% of Publishers using Google Ad Manager as their top ad tech partner (source: Advertiser Perceptions SSP Report). This world’s most popular …
Why Page Latency Impacts Google Ads Clicks?
There’s no denying that a successful Publisher needs to put user experience on the same pedestal as revenue streams. Relevant users will remain on a Publisher’s website for a longer period of time only if the desired content loads fast and is …
Programmatic Advertising – the Future of Marketing and PR
The pandemic has had a profound influence on many business activities, and Marketing and PR are no exception. All professionals are following an updated view on the COVID-19 guidance and endeavouring to deliver organizations with a strategic clarity across all operations in …
How Google Adsense Works with WordPress?
Contextual advertising historically has been one of the most widely used ways of traffic monetization. In spite of the fact that it’s been shelved by the Programmatic market, it is still utilized by many small businesses; including bloggers dabbling with the prospect …
What is Google Ad Placement Policy?
According to Google’s search engine and its recommended definitions from the Oxford Dictionary, the word Policy is a “course or principle of action adopted or proposed by an organization or individual”. This article is principally directed towards online Publishers who monetize their …
The Valuation of Programmatic Inventory: Pricing in GAM
Pricing in the Digital Advertising industry is important because it relates to the proper pricing of advertising space; depending, that is, on the given sales channel. At a time when there has been a significant increase in traffic due to the lockdown, …
What is Dynamic Creative Optimization (DCO)?
I think we all agree that there is nothing better than getting something that fits us or suits us perfectly, or being presented with something that is just right for the given moment. It could be a perfectly cut shirt or a …
Publishers Can No Longer Use the “House” Line Item to Implement Additional Demand Sources with SSPs or AdSense
On 1 May 2020 Google introduced a number of changes relating to line items; the most important of which is that the ‘House” line item can only be used for running auto promotion campaigns; “House: these line items may only be used …
PrebidGenius: Artificial Intelligence for Revenue Optimisation in Header Bidding
Nearly 200% – This is the Header Bidding revenue boost, achieved by PrebidGenius for 1 domain, which resulted in a 30% uplift in the whole of the Programmatic revenue of this Publisher. How? With a smart configuration of the Header Bidding based …