In-House vs. Outsourced Header Bidding: Key Factors to Evaluate
Header Bidding is a vital part of advertising revenue for most Publishers. Depending on the geography or type of content, having more SSPs competing with Google for impressions can improve the revenue for mid double digit percentage numbers. However, managing the Header …
Increasing Advertising Revenue: a Checklist for Increasing Profits
Each Publisher faces the same dilemma at some point – OK, I already have a server, I have Ad Exchange / AdSense connected, I have even Header Bidding implemented, but… What’s next? What are my next steps in yield optimization? Is there …
Rethinking Digital Ad Operations. To Keep In-House or Outsource?
Advertising Operations are one of the most critical roles for every Digital Publishing company. Such operations are peopled with experts in Ad Serving technology. They can support the sale and delivery of online advertising. Ad Ops are involved in a great number …
Impact of COVID-19 Pandemic on Prices in Digital Advertising
The time of the COVID-19 pandemic has been, and continues to be, a difficult period for each one of us. A growing unemployment rate, the halting of international traffic, and a general cessation in investment activity. These are just a few of …
How Artificial Intelligence Powers Digital Ad Sales
Artificial intelligence remains one of the most frequently mentioned concepts of the 21st century. Every company dealing in the technology business wants to be associated with algorithms that most people attribute to divine intervention. Aside from artificial intelligence, there is machine learning, …
Contextual Advertising 2.0 – the Future of Programmatic
The Programmatic and Adtech industries often have to adapt to changes that result from the decisions of big market players (like Google’s switch to First Price Auction). Changes in law, like GDPR in 2017 or CCPA in 2020, have also had a …
Does User Geographic Location Facilitate Floor Price Differentiation?
Geographic location is a relatively easy and natural way of segmenting your target audience, since advertising campaigns often target specific user geographic locations. However, can such segmentation be effective in terms of inventory pricing; and can it bring additional value to inventory? …
How to Utilise Event-Level Data so as to Better Understand the Demand Side and Price Your Inventory More Efficiently?
All Publishers using Google Ad Manager can access the reporting tools in order to gain insights about their inventory’s performance. It is a very useful tool for having an overall understanding about both revenue and traffic. However, GAM reports are aggregated at …
The 5G Impact on Programmatic Advertising
For over a decade, network designers have been working on 5G, which is slowly becoming a reality, and which looks set to drive changes not only in consumer behavior, but also in all industries. As 5G takes on what will be a …
Which Type of Header Bidding Solution Is Best for Your Business?
The Ad Tech industry provides Publishers with many options for leveraging the benefits of Header Bidding technology. In previous articles we highlighted the main differences and benefits of the client side, the server side, in-house and a 3rd-party solution. The final instalment …