Which Ad Formats Deliver the Best Results for Specific Publishers?
There are a lot of websites as well as ad formats. With such a wide range of options, it is sometimes difficult to know which of the available formats will be the most efficient, and which improvements rather will not provide an …
Measuring the Delivery and Effectiveness of Programmatic Campaigns
As we all know, one of the main issues with buying ads is trying to find out which half of the media cost is lost. Consequently, measuring both the delivery and effectiveness of a Programmatic campaign is a must-do task, and this …
Price Genius: An Automatic Price Optimization System for Online Publishers
Revenue Optimization ensures inventory is neither over-priced nor under-priced. If you keep prices too low, buyers will understand that there is no need to bid high, and they will reduce their offers. This process is known in the industry as bid-shading. Contrarily, …
In-house vs. Third-Party: Which Type of Header Bidding Solution Is Best for Your Business?
In the first part of our Header Bidding comparison cycle, we covered the main differences between Client Side and Server-Side Header-Bidding solutions, along with the pros and cons of both approaches. This kind of perspective is most important from the raw technical …
Client-side vs. Server-side: Which Type of Header Bidding Solution Is the Best for Your Business?
Header Bidding technology is pretty ubiquitous these days, and it is not such a hot topic as it was 3 to 4 years ago. Most publishers have had it implemented in their ad stacks; or considered doing so but then decided not …
Is Header Bidding a Good Fit for Your Programmatic Monetization Setup?
The global downturn caused by the COVID-19 outbreak can represent an opportunity for Digital Publishers to undertake a review of their current Programmatic setup. Observing the decline in advertising ad spendings, Publishers have begun to wonder whether they have been providing a …
Addressing the Issue of Transparency in Header Bidding
In spite of the COVID-19 crisis, the Digital Advertising market is expected to record high growth between now and 2023. One of the technologies contributing to this tremendous expansion has been Header Bidding, which allows Publishers to improve monetization efficiency by adding …
Does Initial Ads Outperform Other Placements?
When designing an ad layout, our team often looks to come up with innovative solutions that complement Publisher websites and content. Aside from standard ad formats, we apply additional types of ads that on the surface may look conventional; but in fact …
A New Era for Publishers Without Third-Party Cookies
Undoubtedly we live in a data-driven world where collecting information about users is normal practice. Nevertheless, 2018 showed us that not everybody is pleased to give one’s data in exchange for “free access” to Facebook, or Instagram. The Facebook–Cambridge Analytica data-sharing scandal …
Publisher Condition During the COVID-19 Crisis (Update 05/06/2020)
The COVID-19 outbreak is causing a lot of turbulence in present times. Economies and societies are experiencing a tremendous crisis that will permanently change the world we know. The financial crisis and mass quarantines are not only having a serious impact on …