Dynamic Monetization 2.0 in Adfox. Increasing Revenue from Monetization with ADX Demand
Depending on the strategy adopted and the resources available, Publishers, with the aim of maximizing revenues, will always look for new programmatic solutions; undeniably, there is a wide spectrum of solutions available to them on the digital advertising market. In this regard, …
How Is the Coronavirus Affecting the Business Strategies of Publishers and Advertisers?
Crisis situations such as the current global threat of the coronavirus epidemic are affecting many industries in the world economy, which can be best seen on stock exchanges where the share prices of most companies are taking a significant hit. It is …
Did the Super Bowl Increase Programmatic Revenue?
The NFL’s Super Bowl Sunday is the most important sporting calendar event in the United States. During half-time, iconic musical performances take place (this year we saw an amazing performance by Jennifer Lopez and Shakira). Half-time is also characterized by high-profile, and …
What Exactly Is CCPA – California Consumer Privacy Act?
For several years now, efforts have focused on protecting Internet users and their data, and today data protection is widely perceived as a priority. On 25 May 2018, the European Union introduced the General Data Protection Regulation (GDPR), which not only looks …
Programmatic Sales Models
Programmatic has helped the entire industry to move beyond low-quality inventory channels. Indeed, rapid expansion has allowed Programmatic to forge onwards with its conquest of the digital market. In the US, Programmatic already occupies more than half of the cost of media …
The Ad Tech Industry is Not Only for Unicorns
Anyone who has ever participated in the recruitment process knows that in order to land a dream Ad Tech job you need to stand out from the competition. But what steps do you have to take? What do you need to say …
The Role of Competitive Pricing on the Open Market
Selling merchandise is a complex matter. Especially when you are operating on a commoditized Ad Open Market, where competitive price is such an important criterion for buyers. Failing to properly set the price may cause significant risks for your business. So the …
5 Key Elements of Good Brief for a Programmatic Specialist
Digital Marketing Managers run their campaigns using both direct and programmatic channels (either through Deals or Open Market). Campaigns usually require daily attention from both the interested Media Planners and Campaign Managers; as the KPIs set by the Clients are generally ambitious, …
5 Best Programmatic Events for Publishers in Q1 2020 – Recommended by Yieldbird
The publishing industry has undergone a series of important changes in recent times. Our partner publishers often ask us where they can find out about upcoming changes, not to mention all the other key aspects relating to the Programmatic industry. There are …
The Ultimate Guide to Rich Media Ads
Rich media ads can be defined in a variety of ways, with their own spectrum of colorful interpretations that are not necessarily always drawn from the online advertising ecosystem. For some, not familiar with digital marketing, the term could mean expensive multimedia …