Programmatic Advertising 2020 – How Do Publishers Manage Changes?
In the last weeks of Q4 2019, instead of counting usually record earnings after Black Week, digital publishers who want to maintain and grow advertising revenue are setting strategies to go smoothly through the regulations awaiting the programmatic industry in 2020. Check …
How to Increase Revenue from Online Advertising Using Technological Products (UPDATE: 2021)
When starting their foray into programmatic, every publisher aims to increase their revenues by adding ads on their websites. Usually, the first step in this direction is to start monetizing with Adsense/Google Ad Manager, or another ad server – the decision often …
How to Increase the Website Revenue?
Increasing the site’s revenue. It has always been a priority number one. You’ve tried dozens of methods, read many articles and experimented with your own ideas. Some turned out effective, while others were completely useless. We’ve tried all of this on our …
What Are the Best Practices in Website Ad Structure Design
In this case of online advertising, more doesn’t mean better. The key to success is to use appropriate techniques and products, and, most importantly, to get to know the user of your website better. Finding the right balance between UX and advertising …
INMA Media Innovations Week 2019 – Key Takeaways
This past week Yieldbird spent 2 full days in Hamburg, attending the yearly INMA conference. It was a fully packed agenda with many interesting stories shared by publishers. The main take-aways from this publisher-centric event Publishers are still scrambling for advertising revenue …
Ad Targeting Without Third-Party Cookies. How Can Digital Publishers Adapt to Limitations in Browsers?
Along with the increasing awareness of the importance of user privacy, regulations and restrictions on the use of 3rd party cookies for targeting ads are becoming harder to navigate. When Google published the results of their experiment, according to which disabling cookies …
Is Ad Refresh a Good Choice for Your Website?
Ad Refresh is a method that lets you view several advertisements in one ad slot within the one page view. Despite its bad reputation, when used properly, it can be highly effective. After launching the ad refresh on one of the sites …
Best Practices in Website Ad Structure Design – Part 2/2
In addition to the layout on a website, an ad structure can be optimized through the sizes and types of the served designs. There are standards and rules that will direct you towards the best solutions, but sometimes it’s good to look …
Ad Campaign Effectiveness Indicators and Pricing Models
Have you watched the “Mad Men” television series? If not, here’s a nutshell description: the 1960s, New York City, and Don Draper. The series tells about his fate as a reputable advertising specialist in a leading marketing agency at that time, as …
Best Practices in Website Ad Structure Design
How to design an optimal Ad structure? In order to find the best possible solution to this question, one must analyze users’ behavior whilst they are surfing the internet. Knowing certain patterns and rules, we can improve visibility and revenue without negatively …