Unleashing Transparency: How the EU’s Digital Services Act and Digital Markets Act Will Impact Online Publishers
Are you a publisher or intermediary dealing with websites and online advertising? Then you’ll want to pay attention to the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA). These new regulations aim to increase transparency and shake up the online landscape, …
How do Advertisers Use Machine Learning to Buy Cheaper Impressions?
Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and benefit from different automation or optimization tools, not only to run my programmatic campaigns but also to increase the value of the …
Hackathon 2021 by Yieldbird!
Typically, hackathons, programming sprints, or simply design marathons, have a predetermined concept which teams try to solve and develop during the course of the event. We at Yieldbird decided to tweak this formula by giving the participants a free hand when it …
How To Understand Media Buyers’ Needs in Programmatic?
Advertisers create and impose the rules of the market. Therefore, understanding Media Buyers and meeting their requirements is essential for building a successful business. And so, the focal point of optimization needs to intertwine with conversion in order to enrich the overall …
One Year With COVID-19: Programmatic’s Performance Prior To And During The Course Of The Pandemic
Last year was certainly a year that will go down in the annals history. The crisis that rocked the world was unprecedented; and it continues to this day. The economies of most countries are recording GDP declines, with unemployment rising in many …
Direct Sales vs Open Market: How and Why These Two Sales Strategies Should Be Aligned
Having worked on both the buy-side and sell-side of the Programmatic ecosystem, I was involved in buying impressions and selling them; and made recourse to various transaction types for this purpose. The perspective of these two aspects of the market is significantly …
Publisher Condition During the COVID-19 Crisis (Update 05/06/2020)
The COVID-19 outbreak is causing a lot of turbulence in present times. Economies and societies are experiencing a tremendous crisis that will permanently change the world we know. The financial crisis and mass quarantines are not only having a serious impact on …
Dynamic Monetization 2.0 in Adfox. Increasing Revenue from Monetization with ADX Demand
Depending on the strategy adopted and the resources available, Publishers, with the aim of maximizing revenues, will always look for new programmatic solutions; undeniably, there is a wide spectrum of solutions available to them on the digital advertising market. In this regard, …
How Is the Coronavirus Affecting the Business Strategies of Publishers and Advertisers?
Crisis situations such as the current global threat of the coronavirus epidemic are affecting many industries in the world economy, which can be best seen on stock exchanges where the share prices of most companies are taking a significant hit. It is …
Facebook Ads vs. Google Ads: Where To Advertise?
Today effective competition on the market entails a high-end approach that requires advertisers to use marketing instruments correctly and precisely. To the fore in this regard is a marketing communication. The potential effectiveness of such communication represents a key factor when planning …