Targeting Options In Programmatic Advertising
The purpose of a programmatic purchase is to automatically buy individual ad views from people who are most inclined to become my clients. This article describes the targeting options available on this market that produce the best effects in this ad purchase …
What Purpose Does a Programmatic Specialist Serve?
Everybody knows Superman, one of the most popular comic book/TV series characters, who also appears in DC Entertainment films. The superhero also faces the troubles of human nature, as well as those unresolvable for a common man. Therefore, I will take the …
How to Increase the Website Revenue?
Increasing the site’s revenue. It has always been a priority number one. You’ve tried dozens of methods, read many articles and experimented with your own ideas. Some turned out effective, while others were completely useless. We’ve tried all of this on our …
RTB or Direct Sales – What Is the Future of Online Advertising?
The use of both the RTB model and direct sales allows to achieve a similar end result – an ad is displayed on the website, and, after reaching a specific user, it allows the advertiser to build a relationship with him or …
Ad Campaign Effectiveness Indicators and Pricing Models
Have you watched the “Mad Men” television series? If not, here’s a nutshell description: the 1960s, New York City, and Don Draper. The series tells about his fate as a reputable advertising specialist in a leading marketing agency at that time, as …
Google Ads vs. Programmatic
Although this is probably hard to believe, Google’s AdWords (now known as Google Ads) appeared as early as 2000, which would mean that this ecosystem is already of full legal age. In the beginning, advertisers were given the ability to target ads …
Yield Optimization for First-Price Auction
Simplicity and transparency will never happen. In theory, first-price auctions bring simplicity and transparency. The model assumes that buyers will bid exactly what they perceive as a value of the impression and everyone will be satisfied. The problem is that it will …
The Rise of Programmatic Buying. Ultimate Promise of Brand Advertising in the Digital Age.
The current digital marketing ecosystem is expanding and developing in leaps and bounds. We ourselves are so deep into the intricacies of header bidding (a sophisticated usage of data that improves monetization techniques) that even we sometimes get lost and lose some …