Price Management in the Era of First-Price Auction
Our team at Yieldbird specializes in price management for online publishers, maintaining that diligent price management best harnesses sell-side revenue optimization. This approach mirrors best-practice models across a wide range of industries. When Google announced its First-Price Auction, we were certain that …
Anchor Ad – How Does It Increase Publisher’s Revenue and Viewability?
About Yieldbird Yieldbird specializes in 360° advertising management and programmatic ad – inventory optimization. That is why we work with clients in more than 30 countries across Asia, Europe, and Latin America. The global company helps both independent and corporate publishers use …
Google Open Bidding: Key Benefits for Publishers
After many years of struggle with the growing popularity of header-bidding solutions, Google rolled out EBDA (currently known as Open Bidding). Its own technology established in Ad Manager. Open Bidding is intended to make it easier for publishers to increase competition and …
Check Results of Yieldbird & Google Cooperation on Outstream
You don’t need video inventory to drive higher eCPMs! Yieldbird team has tested Google in-article and in-feed native video solution to help publishers with no video content. Result? Over 30% revenue growth, wider offering, and improved overall monetization effectiveness. Read how our …
Agora is the First Publisher in Poland to Implement Ads.txt
Yieldbird has implemented Agora’s standard ads.txt, bringing greater transparency to the publisher’s advertising space. Ads.txt reaches out to the programmatic community in the battle against unfair advertising practices and the implementation of IAB recommendations. The ads.txt solution, developed by IAB Tech …
Yieldbird Handles Advertising Campaigns on Nyheter24 Group’s Websites
Yieldbird works with Nyheter24 Group, one of Sweden’s fastest-growing digital publishers. They’re the owners of services such as Nyheter24, Modette, and the Blogg.se online platform. The outsourced team of dedicated ad ops specialists is responsible for executing digital advertising campaigns for …
Yieldbird is Optimizing the Programmatic Advertising of Celltick
Yieldbird has become a leading programmatic partner of Celltick, a global mobile marketing firm specializing in mobile engagement and discovery. Celltick is the maker of customized solutions for mobile operators, including apps such as Start – a start screen for Android and …
Video Content that Makes a Difference – Yieldbird’s Publisher Survey
We always want to keep up with what’s in or what’s out. For us, it’s about staying informed on how digital and programmatic advertising makes this world go round. This provided the spark for new research based on Yieldbird’s Publisher Survey. The …