How to Increase the Auction Pressure Being a Digital Publisher?
In the previous article, we analysed the factors that determine the final ad impression price in the Programmatic model. We also noted, that Digital Publishers can increase the value of the rate by increasing the so-called Auction Pressure. Let’s find out how …
Jak zwiększyć presję aukcyjną? Porady dla wydawców internetowych
W poprzednim artykule przeanalizowaliśmy czynniki, które określają ostateczną cenę wyświetlenia reklamy w modelu programmatic. Podkreśliliśmy również, że wydawcy internetowi mogą podnieść wartość stawki – odpowiada za to tzw. presja aukcyjna. Dowiedzmy się, jak to zrobić! Pozostając cały czas w aukcyjnym ekosystemie programmatika, …
Programmatic Pricing: Determinants of the Final Price of Ad Impression
Every commodity has its sellable price. Looking at Programmatic Advertising from the perspective of Publishers and pricing, the commodities they sell are advertising space, or more precisely – ad impressions. So how do we address the questions: “Is the price of my …
The Impact of First Price Auction on Open Bidding
After the introduction of the First Price model auction, EBDA revenue was reduced with a parallel rate increase. This was due to the First Price auction mechanism, which forced those purchasing through EBDA to bid at a higher price in order to …
Header Bidding in the Era of First-Price Auction
After Google announced its decision to move Ad Manager’s non-guarantee inventory to the model of First-Price Auction, the entire programmatic industry began speculating on the potential repercussions of this decision. Apart from the need for changes in Price Management Strategy and protection …
Price Management in the Era of First-Price Auction
Our team at Yieldbird specializes in price management for online publishers, maintaining that diligent price management best harnesses sell-side revenue optimization. This approach mirrors best-practice models across a wide range of industries. When Google announced its First-Price Auction, we were certain that …
First-Price Auction Introduction from Yieldbird Perspective
Time flies and First-Price Auction full introduction on Ad Manager is getting closer. It’s important to summarize this change from the perspective of the relations and business between Yieldbird and publishers that we are proud to work for. Our main service is …
First-Price vs. Second-Price Auction – What Are the Main Differences?
The First-Price auction, which will be implemented on the Google Ad Manager level by the end of July 2019, differs a lot from a well-known in the programmatic market Second-Price model. The main difference between these two types lies in a model …
Header Bidding Value in the First-Price Auction World
As a company that speaks to many publishers, we hear similar questions regardless of their location and business model. In the last few weeks, our conversations have been dominated by Google’s Unified Auction and switch to a first-price auction model. One of …
What Is Bid Shading & Why Should You Care?
Bid shading is an algorithm responsible for automated bid strategy. It creates an opportunity for buyers to avoid paying too much for ad impressions. Google recently announced its switch from a second-price to a first-price auction model. This change is supposed to …