How to Choose the Right Supply Side Platform (SSP) for Your Stack?
Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. However, with an array of SSP options available, choosing the right one for your stack can be a daunting task. But don’t …
The Prevention of Ad Fraud
The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, …
The Impact of Lazy Auctions on Header Bidding: A/B Testing Results
While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard of Lazy Auctions. As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as …
Google Optimized Pricing: How to Make It Works Better
Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you already aware of that tool and looking for something additional that enhances the results? This in-depth analysis will explore the inner workings …
Does Prebid Flooring Boost Programmatic Monetization?
In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started using information from Prebid Flooring – a way of sending a minimum floor price via prebid to programmatic advertisers. As it’s not …
How to Use Google Ad Manager 360 Data to Improve Sell-Through Rates
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and a more robust marketing strategy, which causes higher revenue. And it’s possible with Google Ad Manager 360 and the insights the tool …
Desktop vs Mobile – Planning Ad Layout for Different Devices
Each device requires different angles when it comes to advertising. It is not only a matter of size but placing and volume as well. So how to plan Ad Layout wisely and in accordance with the best industry standards? In this practical …
Troubleshooting Ad Implementation AdOps Guide – part II
The last time, we dived into some of the lesser-known browser features in order to help us troubleshoot the ad implementation. If you didn’t have a chance to read the first part, I encourage you to do so. You might find some …
What Is A/B Testing and How To Do It in Programmatic?
Adopting new technologies can be tricky. Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. …
Bid Reports – Insights for Analyzing Advertiser Behavior and Inventory
Bid reports – both ‘Bid rejection reason’ and ‘Bid range’ are reports that are still in the Beta stage, but even at this point, they can provide some interesting insights. With this new feature, we can take a closer look at advertisers …