Effective Sales Strategy – Programmatic Guideline for Publishers
Building upon the experience of cooperating and coordinating with both Publishers and Advertisers, we want to present the challenges faced by both newcomers and veterans of selling space via Programmatic channels. We believe that this mix of data and experiences will be …
How To Stand Out on the Programmatic Market?
The numbers are clear. According to the October IAB Europe report, for almost 70% of Advertisers, the Programmatic market is a channel that receives at least 41% of the annual budget for banner (display), video, and mobile advertising. Table of contents Programmatic …
Black Friday & Cyber Week 2021: Last-Minute Prep for Publishers
LOW-HANGING FRUITS FOR BLACK WEEK: OPTIMIZATION, CONTENT STRATEGY & DEALS What started as an American tradition of highly promoted sales on the day after Thanksgiving is now one of the most crucial days for the entire digital marketing industry. Black Friday, followed …
Yieldbird’s AdOps Team Won the Wires 2021 Award by ExchangeWire!
With over 250 clients worldwide, is it possible to maintain a balance between process automation and a personal approach to emerging problems? For the past 13 years, our Yieldbird AdOPs team has been proving that this balance is eminently achievable. Our team, …
How To Strike a Balance Between Open Market Optimization and Protecting Direct Sales?
From the Publisher’s perspective, it is crucial to increase revenue from quarter to quarter by selling as few impressions as possible. This can be easily explained, even from the users’ perspective: when more ad spaces are added to a page, users may …
Hackathon 2021 by Yieldbird!
Typically, hackathons, programming sprints, or simply design marathons, have a predetermined concept which teams try to solve and develop during the course of the event. We at Yieldbird decided to tweak this formula by giving the participants a free hand when it …
Troubleshooting Ad Implementation AdOps Guide – part I
Troubleshooting Ad implementation is one of the most important skills of an Ad Operations Manager. Depending on the level of expertise, the issue at hand, and knowledge of the domain, there will be different approaches to troubleshooting a certain problem; but always …
How To Understand Media Buyers’ Needs in Programmatic?
Advertisers create and impose the rules of the market. Therefore, understanding Media Buyers and meeting their requirements is essential for building a successful business. And so, the focal point of optimization needs to intertwine with conversion in order to enrich the overall …
How Does Traffic Seasonality Influence Your CPM?
Traffic fluctuations caused by seasonality is present in most industries and is linked to an actual season itself or a given day of the week. However, seasonality can be impacted by both unpredictables, such as erupting volcanoes or global pandemics, and predictables, …
How To Find the Best Demand Partners?
Q4 has started. Are you ready? All preparations made? Is the best content ready to go? Have all the settings on the ad server been double-checked? Have you made your final touches? Is your pricing strategy ready? Deals buttoned up? Good! So …