Core Web Vitals. What You Can (Realistically) Do To Improve Your Scores?
Ever since they were announced in May 2020, followed by their introduction in mid-June 2021 and beyond, Core Web Vitals have remained the buzz-phrase of the moment. Here we offer a comprehensive guide on how to check your vitals, and we consider …
Your Ad Serving Setup Guide
In our industry, the generation of revenue is always a motivation to do things better, and a proper Ad Serving setup will always help you to achieve this goal. And so this article will look to explain how you can approach the …
Explaining Complex Technical Issues to Business Leaders
I must admit that it’s quite a common challenge when we’re pitching our products and services to decision-makers within the corporate structure of our Publishers. Our business model revolves around various technological solutions and machine learning algorithms, we need to find a …
Starting the Countdown to Black Friday. The Steps You Need To Take To Get Prepared.
What comes to mind when you think about the number 100 in the middle of August? That’s right! There are just 100 days left until the most profitable day of the year for the Digital Advertising industry – Black Friday. And of …
Sudden Drops & Lifts in Programmatic Revenue. The Cheat Sheet.
Sudden lifts might be an unexpected, but pleasant surprise. But what about drops? Random decreases in revenue might hurt your business. So in order to quickly respond to both lifts and drops, it is worth drawing up a list of possible reasons …
Multiple Customer Management Migration – Are You Ready?
MCM is set to replace SPM in September 2021. It’s more than certain that after September 30th inventory which is not associated with MCM won’t serve any ads from ADX. Since last year, Google has been rolling out the beta version of …
Programmatic How-To: Assessing Your Inventory Quality
A high quality website will attract not only users but also Advertisers, who will be willing to pay for your advertising space. There are a lot of factors that could be undermining your inventory’s value, but sometimes it can just be the …
How to Increase the Auction Pressure Being a Digital Publisher?
In the previous article, we analysed the factors that determine the final ad impression price in the Programmatic model. We also noted, that Digital Publishers can increase the value of the rate by increasing the so-called Auction Pressure. Let’s find out how …
Jak zwiększyć presję aukcyjną? Porady dla wydawców internetowych
W poprzednim artykule przeanalizowaliśmy czynniki, które określają ostateczną cenę wyświetlenia reklamy w modelu programmatic. Podkreśliliśmy również, że wydawcy internetowi mogą podnieść wartość stawki – odpowiada za to tzw. presja aukcyjna. Dowiedzmy się, jak to zrobić! Pozostając cały czas w aukcyjnym ekosystemie programmatika, …
Core Web Vitals 2021: Getting Prepared
Originally posted Feb 24th, 2021. Search engines in 2021 will continue to be one of the most important traffic sources for website owners. Since Google announced that so-called Core Web Vitals will become ranking signals in mid-June*, which means they will affect …