Programmatic Pricing: Determinants of the Final Price of Ad Impression
Every commodity has its sellable price. Looking at Programmatic Advertising from the perspective of Publishers and pricing, the commodities they sell are advertising space, or more precisely – ad impressions. So how do we address the questions: “Is the price of my …
![Top Supply-Side Platforms (SSPs) for Digital Publishers [2021 UPDATE]](https://content.yieldbird.com/wp-content/uploads/2021/04/yieldbird-top-suply-side-platforms-for-publishers-2021-770x400.png)
Top Supply-Side Platforms (SSPs) for Digital Publishers [2021 UPDATE]
There are several Supply-Side Platforms on the market that publishers can choose from. Each works slightly differently, uses different optimization methods, and has access to different advertisers. Which are the top SSPs in 2021, depending on Geo/Region and Inventory type? Supply Side …
How Multiple Customer Management Is Set To Replace Scaled Partnerships
Google has officially announced that its Scaled Partner Management (SPM) program will be replaced by a Multiple Customer Management (MCM) module for Google AdManager users in July 2021. Publishers working with partners under SPM are beginning to ask what the consequences of …
How to Balance Display Ad Formats and User Experience: Dos & Don’ts
Adblocking technologies have changed the industry’s approach to online advertising. For many ad formats, their time has passed. As user awareness and possibilities have increased, dubious or annoying ads have been understood to drive traffic away and degrade a website’s value. Why …
Direct Sales vs Open Market: How and Why These Two Sales Strategies Should Be Aligned
Having worked on both the buy-side and sell-side of the Programmatic ecosystem, I was involved in buying impressions and selling them; and made recourse to various transaction types for this purpose. The perspective of these two aspects of the market is significantly …
Google’s Two-Click Penalty: What is it & How to Fix it?
It appears unexpectedly, without prior notifications, and can significantly reduce the results of high-earning ad units for an undefined period of time. Can publishers avoid the unpleasant consequences of Google’s Two-Click Penalty? Yes, but it requires understanding the reasons why Google imposes …
5 Last-Minute Tips for Increasing Black Friday Programmatic Revenue in 2020
One of the biggest shopping days of the year, Black Friday is nearly a week away. But as we are living in strange, frightening times at the moment, and we are all being forced to adjust, the same trend is being felt …
5 Key Elements of Good Brief for a Programmatic Specialist
Digital Marketing Managers run their campaigns using both direct and programmatic channels (either through Deals or Open Market). Campaigns usually require daily attention from both the interested Media Planners and Campaign Managers; as the KPIs set by the Clients are generally ambitious, …
The Ultimate Guide to Rich Media Ads
Rich media ads can be defined in a variety of ways, with their own spectrum of colorful interpretations that are not necessarily always drawn from the online advertising ecosystem. For some, not familiar with digital marketing, the term could mean expensive multimedia …
10 Monetization Models for Publishers
Recognizing the best models to monetize traffic is essential for those who want to make a viable business out of their website, and the optimal approach for selecting the revenue streams is usually closely related to the website type and the scale …