5 Tips for Increasing Black Friday Programmatic Revenue
Blanket advertising supported by a finely-tuned ad-unit structure and bolstered by diversified demand represents the best convergence in terms of achieving higher revenue. The programmatic approach is all about taking advantage of seasonality, which obtains not only for high and low seasons …
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How to Block Inappropriate Ads in Google AdManager & Open Bidding [Practical Guide]
Blocking inappropriate ads from running on a website is most effective if you collect accurate source data first. In the beginning, detect the advertiser and then select the source of the leak (if it’s not Google Ad Exchange itself, try changing the …
Best Practices in Website Ad Structure Design
How to design an optimal Ad structure? In order to find the best possible solution to this question, one must analyze users’ behavior whilst they are surfing the internet. Knowing certain patterns and rules, we can improve visibility and revenue without negatively …
How to Escape Blue Monday in Programmatic?
After a high season in the advertising industry, the first weeks of the new year will bring an obvious slowdown in programmatic advertising. How can it affect your revenue and what can you do about it? After big wins at the year-end, …
7 Steps to Stay Ahead in Digital Advertising
How to stay ahead in digital advertising with our simple step-by-step guide. …
Your Font Size Matters. Better Believe It!
How publishers’ popular Fonts can affect their ad revenue? …
How Publishers Can Survive in 2018
The eight steps publishers should consider taking in 2018 to keep their ad revenue flow high. …
A Quick Guide to Programmatic Native Ads
Native ads will reach 74% of all ad revenue by 2021, while spending on native advertising in the United States will reach $21 billion by 2018, according to Business Insider. What is Programmatic Native? Is programmatic native ad… A. a connection of high-quality content …
Guidelines for Better Ads
How to increase ad revenue and keep user experience high in this ever-changing advertising industry? This is why Yieldbird prepared the Guidelines For Better Ads. Online advertising is one of the most important means of funding the creation and publication of online …
8 Essential Facts About Programmatic Guaranteed
Programmatic guaranteed (PG for short) is the tool for every programmatic buyer to manage ID or cookie-match an audience with a publisher. It’s a pre-agreement to purchasing inventories at a fixed price, as long as the publisher correctly fills in the ID …