How Publishers Can Benefit from Private Marketplaces (PMPs)
According to recent studies by Zenith, PMPs are the fastest growing buying method among publishers to choose from. Peter Stanek, Yieldbird’s Business Development Manager, speaks about how you can increase your revenue in six simple steps. Here are some Do’s and Don’ts …
4 Keys to Successfully Managing an Ad Ops Team
It’s no secret that any badly managed team generates a loss for a company – not only in terms of revenue, but also time, energy, and resources that every company should use efficiently. A manager who uses their resources incorrectly will likely …
The Programmatic Odyssey: 2018 and Beyond!
The beginning of the year is a time for forecasts, predicting trends, summarizing the previous year and drawing conclusions for the future. Nevertheless, in April this may already feel tedious. Furthermore, there is a limited number of opinions that go beyond 2017. …
7 Tips: How to Find an Ad Ops Specialist
When you intend to employ your dream worker, there are a few things that you may accidentally miss, and those things can have a huge impact on developing your team. Let us give you a few examples of ways to deal with …
DIY: And the Oscar Goes to… Your Website!
When it comes to digital publishing, everyone is talking about video. Advertisers love it, users love it, platforms like Facebook and Google love it – everybody loves it. But the people who benefit most from the video are definitely publishers. It diversifies …