Programmatic in 2022 from the perspective of Publishers
The first month of 2022 is behind us. Especially for you, we asked four publishers who operate in different geographic markets and create qualitative content from various thematic categories about how they assess the current moment in the Digital Publishing industry, with …
Programmatic Advertising in 2021, and what can we expect for 2022?
Internet advertising, and especially its Programmatic offshoot, is currently at a crossroads, where, in tandem with the crystallization of industry standards and regulations, we are facing the issues of global and local economic fluctuations. This makes it a challenge for almost all …
Ad Tech &Programmatic Newsletter – August 6th 2021
Welcome to this week’s edition of The Yieldbird Digest! Judging from my 15 years of experience in online advertising, I can say that there’s only one thing that is constant on the market: it constantly changes. The more flexible the publishers and …
Ad Tech &Programmatic Newsletter – July 30th 2021
Welcome to this week’s edition of The Yieldbird Digest! Does your company avail of Machine Learning and Artificial Intelligence? They are fast becoming the driving force behind Publisher planning and innovation; and are now being incorporated into processes and set-ups. “These new …
Ad Tech &Programmatic Newsletter – July 23rd 2021
Welcome to this week’s edition of The Yieldbird Digest! The market has heaved a collective sigh of relief after Google announced a delay to the end of cookies. However, it is worth taking this extra time to prepare the groundwork so that …
Ad Tech &Programmatic Newsletter – July 16th 2021
Welcome to this week’s edition of The Yieldbird Digest! This week, we found an article on earnings in the AdTech industry, with a particular emphasis on the level of remuneration for women. An open list has been created to which each person …
Ad Tech &Programmatic Newsletter – July 9th 2021
Welcome to this week’s edition of The Yieldbird Digest! Following the seismic news about the postponement of 3rd party cookies, we are entering into a summer holiday downtime. But there are still interesting happenings taking place in the industry. For example, Magnite …
Ad Tech &Programmatic Newsletter – July 2nd 2021
Welcome to this week’s edition of The Yieldbird Digest! So we have two additional years to find a workaround for the soon-to-be-dead 3rd party cookies in Chrome, right? In fact we do, but it doesn’t mean that you should halt your existing …
Ad Tech &Programmatic Newsletter – June 25th 2021
Welcome to the first astronomical summer edition of The Yieldbird Digest! We start with the most important news of the week that electrified the digital world yesterday – “more time is needed across the ecosystem to get this right” writes Vinay Goel, …
Ad Tech &Programmatic Newsletter – June 18th 2021
Welcome to this week’s edition of The Yieldbird Digest. The ramifications of France’s decision on the Google antitrust settlement looks set to be further fuelled by the new round of antitrust bills going through the U.S. House of Representatives. To better understand …