Ad Tech &Programmatic Newsletter – June 11th 2021
Welcome to this week’s edition of The Yieldbird Digest. Last week the world of AdTech resembled a series of military manoeuvres taking place on a battlefield. NOYB went on the offensive, sending 500 complaints relating to the deliberate obstructing of ‘opt out’ …
Polish Independent Media Suspend News Coverage as a Protest Against a Tax on Advertising
The Polish government announced plans to tax media advertisement as a source of funds to combat the effects of the pandemic. In the open letter to the authorities of the Republic of Poland and leaders of political groups, representatives of 43 independent …
What Is FLoC And Why Google Chose It To Replace Third-Party Cookies
On Monday, January 25th, Google announced that third-party cookies within Chrome Browser will be replaced by Federated Learning of Cohorts – FLoC or “flock”. Developed as a part of Privacy Sandbox, FLoC offers a way of clustering large groups of people with …
The Impact on Publishers of Google Joining TCF v.2.0
Google has announced that it will participate in the IAB Europe Transparency & Consent Framework v2.0, and will comply with its Specifications and Policies. We can read that Google will begin reading and passing the TC string for all ad requests starting …
How Artificial Intelligence Powers Digital Ad Sales
Artificial intelligence remains one of the most frequently mentioned concepts of the 21st century. Every company dealing in the technology business wants to be associated with algorithms that most people attribute to divine intervention. Aside from artificial intelligence, there is machine learning, …
In-house vs. Third-Party: Which Type of Header Bidding Solution Is Best for Your Business?
In the first part of our Header Bidding comparison cycle, we covered the main differences between Client Side and Server-Side Header-Bidding solutions, along with the pros and cons of both approaches. This kind of perspective is most important from the raw technical …
5 Best Programmatic Events for Publishers in Q1 2020 – Recommended by Yieldbird
The publishing industry has undergone a series of important changes in recent times. Our partner publishers often ask us where they can find out about upcoming changes, not to mention all the other key aspects relating to the Programmatic industry. There are …
Programmatic Advertising 2020 – How Do Publishers Manage Changes?
In the last weeks of Q4 2019, instead of counting usually record earnings after Black Week, digital publishers who want to maintain and grow advertising revenue are setting strategies to go smoothly through the regulations awaiting the programmatic industry in 2020. Check …
What Have First-Price Auctions Changed for Publishers?
After a long period of testing small inventory sections, on September 26 Google fully transitioned to the First-Price Auctions. This means that from now on, space will be purchased for the price at which it is auctioned by the advertiser and will …
What Are Unified Pricing Rules?
Reports from March this year about the change in the auction model from second-price to first-price introduced by Google met with much excitement among the participants in the online advertising ecosystem. However, what seems to escape the attention of many people is …