One Year After GDPR – What Have We Learned?
May 25, 2018, is one of this century’s most important and controversial dates for online advertising — it was the day when the General Data-Protection Regulation (GDPR) went into effect in the European Union. When the law was adopted in 2016, many …
DMP/CDP: What’s The Difference?
Data Management Platforms (DMPs) have been around for a long time. Especially among publishers. In recent years, a new acronym has emerged – CDP. Standing for Customer Data Platforms. These are taking on an ever-growing market share. According to the CDP Institute, …
12 Programmatic Market Experts Comment Google’s Switch to First-Price Auction
As a publishers’ revenue-optimization company, we asked a few publishers, media agencies and Ad Tech providers one general question: How do you think Google’s switch to a first-price auction model will influence the programmatic market? We received many answers, and you might …
Yieldbird Takes Part in the Google User Group in Munich!
We went to the Google User Group in Munich. Here are the main takeaways! The Network Partner Manager program is moving to Multiple Customer Management at full speed! As a Google Certified Publisher Partner with MCM rights, we are helping publishers monetize …
Digital Video Instead Of Television. Audiences Are Shifting!
The consumption of digital video is increasing with each day. This happens at the expense of a decreasing television audience. It’s a sign of growth potential in terms of monetizing digital revenue. Most digital-video viewers are mobile users. There are a number …
Why Unified ID Increases Revenues for Publishers?
The cookie and the internet were invented almost simultaneously. The cookie is one of the most fundamental, but also one of the most derided, browser mechanisms. Virtually all internet applications use cookies to work better. The basic point is to make it …
Can AdX Optimization Drain Money from Header Bidding?
The question is not surprising. Today’s programmatic trade is a jungle that mixes several demand sources and two auctions types. It’s absolutely not transparent nor is it efficient, so it’s not exactly easy to understand the optimization mechanics. Yieldbird is a company …
First or Second-Price Auctions: Does It Really Matter for Publishers?
Google advertised in March 2019 that it will start applying the first-price auction mechanism for its publisher services. The question is what this change will mean for the industry. Several exchanges have already started testing out first-price auctions. First and second-price auctions …
What Google’s Shift to First-Price Auction Model Means for Publishers
Google announced that they will be switching to first-price auctions at the end of Q3 of 2019. The first-price auction model is used by many SSPs already, and soon Google will implement it as well on the Ad Manager level. The majority of the programmatic world is …
Ups and Downs of the Digital Ad Industry in 2017
An overview of the most important milestones, success, disappointment, and person of the year 2017. …