Is Apple Responsible for the Drop in Ad Requests and Publisher Revenue?
Designed as a safeguard for users, Apple’s ITP (Intelligent Tracking Prevention) became a threat to publishers. …
Clash of the Giants: DoubleClick vs. AppNexus
The state of rivalry between DoubleClick and AppNexus. Which platform yields more revenue for publishers? How big are these giants? Such technological giants as DoubleClick and AppNexus may both successfully provide internet ad services for agencies and marketers. Each time they are discussed, …