Yieldbird – Behind the Scenes of an AdTech Company – part II
In the first part of the Behind the Scenes post, we discussed the activities of the Growth, Customer Success and Customer Performance departments, whereas here we look at Technology & Data Science, Product Management and Product Strategy. Technology & Data Science consists …
Explaining Complex Technical Issues to Business Leaders
I must admit that it’s quite a common challenge when we’re pitching our products and services to decision-makers within the corporate structure of our Publishers. Our business model revolves around various technological solutions and machine learning algorithms, we need to find a …
How an Adtech Company May Succeed in a Hybrid Workplace?
With the many advantageous aspects of a hybrid workplace and work culture, the biggest challenge that remains is keeping effective communication going between people working in the office and those who are working remotely. Key challenge of a hybrid workplace Taking a …
Yieldbird – Behind the Scenes of the AdTech Company
At Yieldbird, we look to help our clients to optimize their Programmatic revenues and manage their advertising space on the Internet. But how do we set about achieving these optimizations? How do customers reach us? Who is responsible for delivery, results, negotiations, …
Praca w Yieldbird – za kulisami firmy AdTech
W Yieldbird pomagamy naszym klientom optymalizować przychody z reklamy programmatic oraz zarządzać przestrzenią reklamową w Internecie. Ale kto dokładnie za tym stoi? Jak praca w Yieldbird wygląda od środka? W jaki sposób trafiają do nas wydawcy, kto się nimi zajmuje? Kto odpowiada …
Top Sources for Honing Your Programmatic Monetization Skills in 2021
It has long been believed that it takes 21 days to either break a habit or form a good one. So if you work at something for 1 hour a day, 5-6 days per week, then it eventually becomes part of your …
The Role of Psychology in the Workplace During Pandemic
The current situation caused by Covid 19 has changed our perception of everyday life; and brought about unparalleled levels of stress. In a situation like this, where the world is confronting a pandemic, people find themselves being more exposed to stress; being …
The New Era of Home Office During the COVID-19 Pandemic
Currently the whole world is having to come to terms with the realities of the COVID-19 pandemic, which has not only had an impact on economies and businesses, but also on approaches to work. As with many other companies, this situation also …
How Are Online Publishers Coping with the Coronavirus Pandemic?
The world is currently coming to terms with a very difficult reality while preparing for an unpredictable future. I refer to it as the ‘scenario days’. The coronavirus has rapidly spread over the globe, causing chaos not only within the foundations of …
The Optimisation of the AdOps Operation
The Ad Tech industry is constantly evolving and AdOps professionals have to keep pace with this change. There are many everyday tasks which are unique in themselves, therefore we need to possess excellent attention to detail in order to be able to …