How Publishers Can Prepare for the Cookieless Future
The impending phase-out of third-party cookies has been a hot topic in the digital advertising industry, with Google announcing another delay. While this may relieve some publishers, it’s important not to become complacent and instead prepare for the cookieless future and its …
TOPICS API – A New Feature to Google’s Privacy Sandbox
After the recently completed FLoC trial and the criticism of this solution by large swathes of the advertising market, developers, and EU lawmakers, Google decided to replace it with Topics API. So how does it work, and what does this change mean …
Internet Without Cookies: What Will Replace Them?
In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. Table of contents OK Google …
Open Auction in the Light of 3rd-Party Cookies Removal in Chrome
How will premium Publishers look to navigate the change? What will be the future of Open Market following the demise of 3rd party cookies? Will Programmatic spend move to PMP/PDs? Finally, what are the major proposals for how the industry can continue …
Will Header Bidding come out on top in the cookieless future thanks to Prebid.org’s User ID module?
Publishers, Advertisers, SSPs and all other kinds of Ad Tech companies have been looking for an alternative solution to third-party cookies since 2017, when Apple released the first version of its ITP. The process of using cookies was never perfect, and according …
User Tracking: Google Won’t Support Alternative Solutions to 3rd Party Cookies
Google announced that after the removal of 3rd-party cookies in Chrome, they won’t allow any kind of user tracking. What does it change? …
What Is FLoC And Why Google Chose It To Replace Third-Party Cookies
On Monday, January 25th, Google announced that third-party cookies within Chrome Browser will be replaced by Federated Learning of Cohorts – FLoC or “flock”. Developed as a part of Privacy Sandbox, FLoC offers a way of clustering large groups of people with …
Which Are The Most Popular 3rd Party Cookie Alternatives?
The modern Web is strongly dependent on all kinds of cookies: a statement that is both true and obvious, and one that will not change any time soon. Advertisers use 3rd party cookies to serve their ads; and these cookies make you …
The Impact on Publishers of Google Joining TCF v.2.0
Google has announced that it will participate in the IAB Europe Transparency & Consent Framework v2.0, and will comply with its Specifications and Policies. We can read that Google will begin reading and passing the TC string for all ad requests starting …
A New Era for Publishers Without Third-Party Cookies
Undoubtedly we live in a data-driven world where collecting information about users is normal practice. Nevertheless, 2018 showed us that not everybody is pleased to give one’s data in exchange for “free access” to Facebook, or Instagram. The Facebook–Cambridge Analytica data-sharing scandal …