Did the Super Bowl Increase Programmatic Revenue?
The NFL’s Super Bowl Sunday is the most important sporting calendar event in the United States. During half-time, iconic musical performances take place (this year we saw an amazing performance by Jennifer Lopez and Shakira). Half-time is also characterized by high-profile, and …
What Exactly Is CCPA – California Consumer Privacy Act?
For several years now, efforts have focused on protecting Internet users and their data, and today data protection is widely perceived as a priority. On 25 May 2018, the European Union introduced the General Data Protection Regulation (GDPR), which not only looks …
Programmatic Ad Revenue After Mozilla Firefox Third-Party Cookie Limitation
In September 2019, Mozilla Firefox’s Enhanced Tracking Protection (ETP) mechanism that blocks third-party cookie was launched. Since then, the new feature not only has seen a transfer of the advertisers’ budgets to other browsers but it has brought about a decline in …
Ad Targeting Without Third-Party Cookies. How Can Digital Publishers Adapt to Limitations in Browsers?
Along with the increasing awareness of the importance of user privacy, regulations and restrictions on the use of 3rd party cookies for targeting ads are becoming harder to navigate. When Google published the results of their experiment, according to which disabling cookies …
One Year After GDPR – What Have We Learned?
May 25, 2018, is one of this century’s most important and controversial dates for online advertising — it was the day when the General Data-Protection Regulation (GDPR) went into effect in the European Union. When the law was adopted in 2016, many …