How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?
Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem. …
Why Is Ad Refreshing Vital for Digital Publishers?
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating …
How to Choose the Right Supply Side Platform (SSP) for Your Stack?
Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. However, with an array of SSP options available, choosing the right one for your stack can be a daunting task. But don’t …
What Is Supply Side Platform (SSP)?
Gone are the days when human salespeople manually negotiated ad placements and prices for digital ads. The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its …
The Impact of Lazy Auctions on Header Bidding: A/B Testing Results
While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard of Lazy Auctions. As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as …
Google Optimized Pricing: How to Make It Works Better
Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you already aware of that tool and looking for something additional that enhances the results? This in-depth analysis will explore the inner workings …
Benefits of UPRs Management for Publishers to Boost Programmatic Revenue
In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels. UPRs …
Does Prebid Flooring Boost Programmatic Monetization?
In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started using information from Prebid Flooring – a way of sending a minimum floor price via prebid to programmatic advertisers. As it’s not …
How to Use Google Ad Manager 360 Data to Improve Sell-Through Rates
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and a more robust marketing strategy, which causes higher revenue. And it’s possible with Google Ad Manager 360 and the insights the tool …
Unleashing Transparency: How the EU’s Digital Services Act and Digital Markets Act Will Impact Online Publishers
Are you a publisher or intermediary dealing with websites and online advertising? Then you’ll want to pay attention to the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA). These new regulations aim to increase transparency and shake up the online landscape, …