How Publishers Can Prepare for the Cookieless Future
The impending phase-out of third-party cookies has been a hot topic in the digital advertising industry, with Google announcing another delay. While this may relieve some publishers, it’s important not to become complacent and instead prepare for the cookieless future and its …
How to improve user engagement in publishing with push notifications?
You work in the publishing industry. Your business is mostly based on the readers and their engagement. You make money because people want to read your texts. That’s how we can shortly describe the publishing industry. However, we all know that good …
How do Advertisers Use Machine Learning to Buy Cheaper Impressions?
Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and benefit from different automation or optimization tools, not only to run my programmatic campaigns but also to increase the value of the …
Programmatic in 2022 from the perspective of Publishers
The first month of 2022 is behind us. Especially for you, we asked four publishers who operate in different geographic markets and create qualitative content from various thematic categories about how they assess the current moment in the Digital Publishing industry, with …
Programmatic Advertising in 2021, and what can we expect for 2022?
Internet advertising, and especially its Programmatic offshoot, is currently at a crossroads, where, in tandem with the crystallization of industry standards and regulations, we are facing the issues of global and local economic fluctuations. This makes it a challenge for almost all …
Lazy Loading – The Optimization of Webpage Performance
When looking for content, it often happens that a page loads too slowly, or some of its elements load slower than others. Impatient users will often leave such sites straight away without leaving a traffic footprint. Impatient visits mean lost earnings for …
Bid Reports – Insights for Analyzing Advertiser Behavior and Inventory
Bid reports – both ‘Bid rejection reason’ and ‘Bid range’ are reports that are still in the Beta stage, but even at this point, they can provide some interesting insights. With this new feature, we can take a closer look at advertisers …
Effective Sales Strategy – Programmatic Guideline for Publishers
Building upon the experience of cooperating and coordinating with both Publishers and Advertisers, we want to present the challenges faced by both newcomers and veterans of selling space via Programmatic channels. We believe that this mix of data and experiences will be …
How To Stand Out on the Programmatic Market?
The numbers are clear. According to the October IAB Europe report, for almost 70% of Advertisers, the Programmatic market is a channel that receives at least 41% of the annual budget for banner (display), video, and mobile advertising. Table of contents Programmatic …
Black Friday & Cyber Week 2021: Last-Minute Prep for Publishers
LOW-HANGING FRUITS FOR BLACK WEEK: OPTIMIZATION, CONTENT STRATEGY & DEALS What started as an American tradition of highly promoted sales on the day after Thanksgiving is now one of the most crucial days for the entire digital marketing industry. Black Friday, followed …