Yieldbird’s AdOps Team Won the Wires 2021 Award by ExchangeWire!
With over 250 clients worldwide, is it possible to maintain a balance between process automation and a personal approach to emerging problems? For the past 13 years, our Yieldbird AdOPs team has been proving that this balance is eminently achievable. Our team, …
How To Strike a Balance Between Open Market Optimization and Protecting Direct Sales?
From the Publisher’s perspective, it is crucial to increase revenue from quarter to quarter by selling as few impressions as possible. This can be easily explained, even from the users’ perspective: when more ad spaces are added to a page, users may …
How Does Traffic Seasonality Influence Your CPM?
Traffic fluctuations caused by seasonality is present in most industries and is linked to an actual season itself or a given day of the week. However, seasonality can be impacted by both unpredictables, such as erupting volcanoes or global pandemics, and predictables, …
How To Find the Best Demand Partners?
Q4 has started. Are you ready? All preparations made? Is the best content ready to go? Have all the settings on the ad server been double-checked? Have you made your final touches? Is your pricing strategy ready? Deals buttoned up? Good! So …
Are Core Web Vitals Really Vital to Your Website Success?
Core Web Vitals are designed by Google for evaluating user experience in the real world. With these metrics, you gain essential information on your website’s performance which can aid score enhancement. They measure the real-world user experience for load time, interactivity and …
Best Header Bidding Chrome Extensions for Digital Publishers
Websites can either generate a positive or negative impression of a company’s products and goods, and they can also define the brand. Website browsing will remain a fixed feature of consumer activity; and even when it is possible to shop in shops, …
Starting the Countdown to Black Friday. The Steps You Need To Take To Get Prepared.
What comes to mind when you think about the number 100 in the middle of August? That’s right! There are just 100 days left until the most profitable day of the year for the Digital Advertising industry – Black Friday. And of …
5 Essential Performance Metrics for the Digital Publisher
In the early days, there were metrics for online Publishers such as unique visitors and pageviews, which, to a certain degree, were often coloured by editorial departments. This attention was warranted, however, particularly considering the focus being given to website traffic. However, …
Open Auction in the Light of 3rd-Party Cookies Removal in Chrome
How will premium Publishers look to navigate the change? What will be the future of Open Market following the demise of 3rd party cookies? Will Programmatic spend move to PMP/PDs? Finally, what are the major proposals for how the industry can continue …
Multiple Customer Management Migration – Are You Ready?
MCM is set to replace SPM in September 2021. It’s more than certain that after September 30th inventory which is not associated with MCM won’t serve any ads from ADX. Since last year, Google has been rolling out the beta version of …