Programmatic How-To: Assessing Your Inventory Quality
A high quality website will attract not only users but also Advertisers, who will be willing to pay for your advertising space. There are a lot of factors that could be undermining your inventory’s value, but sometimes it can just be the …
Core Web Vitals 2021: Getting Prepared
Originally posted Feb 24th, 2021. Search engines in 2021 will continue to be one of the most important traffic sources for website owners. Since Google announced that so-called Core Web Vitals will become ranking signals in mid-June*, which means they will affect …
![Top Supply-Side Platforms (SSPs) for Digital Publishers [2021 UPDATE]](https://content.yieldbird.com/wp-content/uploads/2021/04/yieldbird-top-suply-side-platforms-for-publishers-2021-770x400.png)
Top Supply-Side Platforms (SSPs) for Digital Publishers [2021 UPDATE]
There are several Supply-Side Platforms on the market that publishers can choose from. Each works slightly differently, uses different optimization methods, and has access to different advertisers. Which are the top SSPs in 2021, depending on Geo/Region and Inventory type? Supply Side …
How Multiple Customer Management Is Set To Replace Scaled Partnerships
Google has officially announced that its Scaled Partner Management (SPM) program will be replaced by a Multiple Customer Management (MCM) module for Google AdManager users in July 2021. Publishers working with partners under SPM are beginning to ask what the consequences of …
Underestimated, Yet Powerful Driver of Website Monetization
As the Website Monetization ecosystem grows in complexity, so do the setups of Publishers. This means that more aspects need to be managed, optimised and monitored on a regular basis. Often we advise Publishers on the most efficient way of reviewing and …
One Year With COVID-19: Programmatic’s Performance Prior To And During The Course Of The Pandemic
Last year was certainly a year that will go down in the annals history. The crisis that rocked the world was unprecedented; and it continues to this day. The economies of most countries are recording GDP declines, with unemployment rising in many …
Why Server-To-Server Will Be the Future of Header Bidding Once 3rd Party Cookies Are Blocked on Google Chrome?
Since the concept of Header Bidding was created, Publishers have often been forced to choose between higher yield and better user experience.Using more SSPs in the wrapper usually meant more money, but also in most of the cases a bigger latency; which …
Polish Independent Media Suspend News Coverage as a Protest Against a Tax on Advertising
The Polish government announced plans to tax media advertisement as a source of funds to combat the effects of the pandemic. In the open letter to the authorities of the Republic of Poland and leaders of political groups, representatives of 43 independent …
How to Balance Display Ad Formats and User Experience: Dos & Don’ts
Adblocking technologies have changed the industry’s approach to online advertising. For many ad formats, their time has passed. As user awareness and possibilities have increased, dubious or annoying ads have been understood to drive traffic away and degrade a website’s value. Why …
Top 5 Ads Violations Publishers Commit & How to Avoid Them
For digital Publishers who use AdSense and AdExchange demand, adhering to Google policies is a “to be or not to be” matter. Our Yieldbird Team has compiled the most frequently violated policies so that you will recognise violation statuses, and know how …