5 Last-Minute Tips for Increasing Black Friday Programmatic Revenue in 2020
One of the biggest shopping days of the year, Black Friday is nearly a week away. But as we are living in strange, frightening times at the moment, and we are all being forced to adjust, the same trend is being felt …
Publishers Can No Longer Use the “House” Line Item to Implement Additional Demand Sources with SSPs or AdSense
On 1 May 2020 Google introduced a number of changes relating to line items; the most important of which is that the ‘House” line item can only be used for running auto promotion campaigns; “House: these line items may only be used …
Increasing Advertising Revenue: a Checklist for Increasing Profits
Each Publisher faces the same dilemma at some point – OK, I already have a server, I have Ad Exchange / AdSense connected, I have even Header Bidding implemented, but… What’s next? What are my next steps in yield optimization? Is there …
Rethinking Digital Ad Operations. To Keep In-House or Outsource?
Advertising Operations are one of the most critical roles for every Digital Publishing company. Such operations are peopled with experts in Ad Serving technology. They can support the sale and delivery of online advertising. Ad Ops are involved in a great number …
Publisher Condition During the COVID-19 Crisis (Update 05/06/2020)
The COVID-19 outbreak is causing a lot of turbulence in present times. Economies and societies are experiencing a tremendous crisis that will permanently change the world we know. The financial crisis and mass quarantines are not only having a serious impact on …
Dynamic Monetization 2.0 in Adfox. Increasing Revenue from Monetization with ADX Demand
Depending on the strategy adopted and the resources available, Publishers, with the aim of maximizing revenues, will always look for new programmatic solutions; undeniably, there is a wide spectrum of solutions available to them on the digital advertising market. In this regard, …
How Is the Coronavirus Affecting the Business Strategies of Publishers and Advertisers?
Crisis situations such as the current global threat of the coronavirus epidemic are affecting many industries in the world economy, which can be best seen on stock exchanges where the share prices of most companies are taking a significant hit. It is …
The Ultimate Guide to Rich Media Ads
Rich media ads can be defined in a variety of ways, with their own spectrum of colorful interpretations that are not necessarily always drawn from the online advertising ecosystem. For some, not familiar with digital marketing, the term could mean expensive multimedia …
10 Monetization Models for Publishers
Recognizing the best models to monetize traffic is essential for those who want to make a viable business out of their website, and the optimal approach for selecting the revenue streams is usually closely related to the website type and the scale …
Header Bidding in the Era of First-Price Auction
After Google announced its decision to move Ad Manager’s non-guarantee inventory to the model of First-Price Auction, the entire programmatic industry began speculating on the potential repercussions of this decision. Apart from the need for changes in Price Management Strategy and protection …