5 Tips for Increasing Black Friday Programmatic Revenue
Blanket advertising supported by a finely-tuned ad-unit structure and bolstered by diversified demand represents the best convergence in terms of achieving higher revenue. The programmatic approach is all about taking advantage of seasonality, which obtains not only for high and low seasons …
What Purpose Does a Programmatic Specialist Serve?
Everybody knows Superman, one of the most popular comic book/TV series characters, who also appears in DC Entertainment films. The superhero also faces the troubles of human nature, as well as those unresolvable for a common man. Therefore, I will take the …
How to Increase Revenue from Online Advertising Using Technological Products (UPDATE: 2021)
When starting their foray into programmatic, every publisher aims to increase their revenues by adding ads on their websites. Usually, the first step in this direction is to start monetizing with Adsense/Google Ad Manager, or another ad server – the decision often …
How to Increase the Website Revenue?
Increasing the site’s revenue. It has always been a priority number one. You’ve tried dozens of methods, read many articles and experimented with your own ideas. Some turned out effective, while others were completely useless. We’ve tried all of this on our …
Programmatic 2020 Trends: Five Things to Take Away from the YieldFest London Publishers Meetup
Only in 2020 will we feel the full strength of the changes in the digital advertising that are now taking place. Once ad budgets for 2019 are spent, advertisers will have more flexibility in implementing new strategies that will impact publishers. The …
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How to Block Inappropriate Ads in Google AdManager & Open Bidding [Practical Guide]
Blocking inappropriate ads from running on a website is most effective if you collect accurate source data first. In the beginning, detect the advertiser and then select the source of the leak (if it’s not Google Ad Exchange itself, try changing the …
Google Ad Sense vs. Google Ad Manager
Let’s say you have just uploaded a new post on a blog you have recently launched. You’re sipping your morning latte and checking how it all looks. You have just read once again what you had been writing for the last five …
What Are the Best Practices in Website Ad Structure Design
In this case of online advertising, more doesn’t mean better. The key to success is to use appropriate techniques and products, and, most importantly, to get to know the user of your website better. Finding the right balance between UX and advertising …
Is Ad Refresh a Good Choice for Your Website?
Ad Refresh is a method that lets you view several advertisements in one ad slot within the one page view. Despite its bad reputation, when used properly, it can be highly effective. After launching the ad refresh on one of the sites …
Best Practices in Website Ad Structure Design – Part 2/2
In addition to the layout on a website, an ad structure can be optimized through the sizes and types of the served designs. There are standards and rules that will direct you towards the best solutions, but sometimes it’s good to look …