Mobile VS Desktop Seasonality
The performance of many websites changes during holidays and weekends and the fluctuations can sometimes be both huge and unexpected. With help from our data science team at Yieldbird, they have gathered data and shared their insights regarding the usage patterns below. …
Choosing a Yield Optimization Partner: Best Practices
When looking for a way to maximize revenue from digital inventory optimization, publishers may test both yield-opt technologies and providers. And although we operate in the realm of technology, often it is the suppliers that turn out to be the key to …
![What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]](https://content.yieldbird.com/wp-content/uploads/2019/08/0163-UPR22222-01-770x400.png)
What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]
[2021 UPDATE] Along with the transition to the first-price auctioning model back in 2019, Google has changed the inventory pricing management system – which we talked about in this article. To make it easier to manage the Unified Pricing Rules (UPRs), we …
How to Deliver a Topnotch Customer Experience in the Digital Marketing Industry?
The overriding goal of technology companies is to provide reliable products and services. How should Customer Success teams be created and developed in this case? What is the added value of customer management in strictly technological enterprises? As Yieldbird, we provide services …
What to Consider When Changing Your Adstack Provider
Just a few years ago, everyone had an Adserver and a separate SSP. Today, most Adservers have a holistically optimized SSP built-in while implementing header bidding. Currently, 78% of publishers use header bidding and have an average of 6.5 SSPs integrated, according …
Learn How MittMedia Increased its Revenue Thanks to Server-side Header Bidding
MittMedia implemented a server-side header bidding a year ago. At the end of this article, you will find an interview with Håkan Hamrin, Head of AdTech at MittMedia. He shares valuable insights with us. As most publishers know by now, the header …
First-Price vs. Second-Price Auction – What Are the Main Differences?
The First-Price auction, which will be implemented on the Google Ad Manager level by the end of July 2019, differs a lot from a well-known in the programmatic market Second-Price model. The main difference between these two types lies in a model …
What Is AMP, and Why Is It Crucial for Publishers?
AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. This open-source initiative from Google, with the purpose to protect and maintain the future of the web in order …
Header Bidding Value in the First-Price Auction World
As a company that speaks to many publishers, we hear similar questions regardless of their location and business model. In the last few weeks, our conversations have been dominated by Google’s Unified Auction and switch to a first-price auction model. One of …
Consent Management Platform: What Is It And Why Every Publisher With EU Traffic Should Have One?
GDPR The General Data-Protection Regulation (GDPR), which came into effect on May 2018, tightened Europe’s already-strict laws about what companies can do with people’s data and forces them to justify everything they do with it. This great initiative, giving people more control …